Crystal Landsem
Chief Executive Officer and Director
Ms. Landsem has served as Chief Executive Officer and on our Board of Directors since March 2023. Previously, she served as our Co-President since July 2020 and Chief Financial Officer since September 2015. Prior to joining Lulus, Ms. Landsem held broad leadership roles across the consumer and technology industries, including start-ups and organizations such as 11 Main, an Alibaba Group Company, and Walmart. Ms. Landsem received a B.A. degree in Business Administration with an option in Accounting from California State University-Chico.