Biography

Ms. Landsem has served as our Chief Executive Officer and on our Board of Directors since March 2023. She also served as our Interim Chief Financial Officer from June 2025 to October 2025. Previously, Ms. Landsem served as our Co-President since July 2020 and Chief Financial Officer since September 2015. Prior to joining Lulus, she held broad leadership roles across the consumer and technology industries, including start-ups and organizations such as 11 Main, an Alibaba Group Company, and Walmart. Ms. Landsem received a B.A. degree in Business Administration with an option in Accounting from California State University-Chico.