Biography

Ms. Crane has served as our Chief Financial Officer since February 2026. She previously served as our fractional Chief Financial Officer from October 2025 to February 2026. Since 2008, Ms. Crane has served as Chief Financial Officer for a wide range of direct-to-consumer businesses backed by private equity and venture capital firms. Until May 2025, she was Chief Financial Officer of Hykso Inc. (dba FightCamp), a connected fitness company, and served in a similar capacity for BH Cosmetics until November 2021. Previously, Ms. Crane served as Chief Financial Officer of Techstyle Fashion Group, owners of fashion brands Fabletics and Justfab. Her early career included various finance roles at Diageo PLC, Dole Food Company and Ernst & Young, where she earned her C.P.A. license. Ms. Crane holds an M.B.A. from University of California, Los Angeles Anderson School of Management and a B.S. in Business Administration from California State University, Long Beach.