Biography

Ms. Smith has served as our Chief Financial Officer since March 2023. Ms. Smith joined Lulus in April 2021 as its Vice President of Finance where she oversaw all aspects of accounting, internal and external financial reporting, tax and external audits. She also managed the critical financial reporting aspects leading up to Lulus’ successful IPO in November 2021. Prior to joining Lulus, she held finance leadership roles at several consumer facing retail and e-commerce companies, including as the VP, Controller of Fashion Nova and the VP of Finance of Hot Topic. Ms. Smith also spent over ten years in various finance leadership positions at Nordstrom, including as the Controller of Nordstrom’s online, off-price division, and the Director of Internal Audit. Prior to joining Nordstrom, she held various audit and accounting roles of increasing responsibility in other industries and at other companies, including Deloitte & Touche LLP.

Ms. Smith holds a CPA license in California and received an M.B.A. degree in Business Administration with an emphasis in Accounting and Finance from University of Michigan Ann Arbor and a B.S. degree in Finance from Oakland University.