United States securities and exchange commission logo November 8, 2021 Crystal Landsem Chief Financial Officer Lulu's Fashion Lounge Holdings, Inc. 195 Humboldt Avenue Chico, CA 95928 Re: Lulu's Fashion Lounge Holdings, Inc. Amendment No. 1 to Registration Statement on Form S-1 Filed November 1, 2021 File No. 333-260194 Dear Ms. Landsem: We have reviewed your amended registration statement and have the following comments. In some of our comments, we may ask you to provide us with information so we may better understand your disclosure. Please respond to this letter by amending your registration statement and providing the requested information. If you do not believe our comments apply to your facts and circumstances or do not believe an amendment is appropriate, please tell us why in your response. After reviewing any amendment to your registration statement and the information you provide in response to these comments, we may have additional comments. Unless we note otherwise, our references to prior comments are to comments in our October 26, 2021 letter. Amendment No. 1 to Form S-1 filed November 1, 2021 Capitalization, page 73 1. Please explain to us why the conversion of all outstanding shares of your Series A Preferred Stock changed from 3,129,634 shares to 13,714,286 shares. Exhibit 5.1 2. Please revise the opinion to include the over-allotment shares, which are also covered by the registration statement. Crystal Landsem FirstName LastNameCrystal Landsem Lulu's Fashion Lounge Holdings, Inc. Comapany 8, November NameLulu's 2021 Fashion Lounge Holdings, Inc. November Page 2 8, 2021 Page 2 FirstName LastName General 3. We note your risk factor disclosure on page 59 that the federal district courts will be the exclusive forum for claims arising under the Securities Act. However, the charter filed as Exhibit 3.1 does not state the same. Please revise your disclosure and/or charter accordingly. You may contact Scott Stringer at 202-551-3272 or Joel Parker at 202-551-3651 if you have questions regarding comments on the financial statements and related matters. Please contact Jacqueline Kaufman at 202-551-3797 or Lilyanna Peyser at 202-551-3222 with any other questions. Sincerely, Division of Corporation Finance Office of Trade & Services