0001558370-24-007341 | 10-Q | XBRL Viewer | Lulus Fashion Lounge Holdings INC

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Condensed Consolidated Balance Sheets (Parenthetical) - $ / shares	Mar. 31, 2024	Dec. 31, 2023
Condensed Consolidated Balance Sheets
Preferred stock, par value (in dollars per share)	$ 0.001	$ 0.001
Preferred stock, shares authorized	10,000,000	10,000,000
Preferred stock issued	0	0
Preferred stock outstanding	0	0
Common stock, par value (in dollars per share)	$ 0.001	$ 0.001
Common stock, shares authorized	250,000,000	250,000,000
Common stock, shares issued	41,255,966	40,618,206
Common stock, shares outstanding	41,255,966	40,618,206

Preferred Stock	3 Months Ended
Mar. 31, 2024
Preferred Stock
Preferred Stock	8.Preferred Stock Pursuant to the Company’s amended and restated certificate of incorporation, the Company is authorized to issue 10,000,000 shares of preferred stock having a par value of $0.001 per share. The Company’s Board of Directors has the authority to issue preferred stock and to determine the rights, preferences, privileges, and restrictions, including voting rights, of those shares. As of March 31, 2024 and December 31, 2023, no shares of preferred stock were issued and outstanding.

Preferred Stock

3 Months Ended

Mar. 31, 2024

Preferred Stock

Preferred Stock

8.Preferred Stock

Pursuant to the Company’s amended and restated certificate of incorporation, the Company is authorized to issue 10,000,000 shares of preferred stock having a par value of $0.001 per share. The Company’s Board of Directors has the authority to issue preferred stock and to determine the rights, preferences, privileges, and restrictions, including voting rights, of those shares. As of March 31, 2024 and December 31, 2023, no shares of preferred stock were issued and outstanding.

Subsequent Events	3 Months Ended
Mar. 31, 2024
Subsequent Events
Subsequent Events	13.Subsequent Events Stock Repurchase Program On May 3, 2024, the Company's Board of Directors authorized a stock repurchase program that will allow the Company to repurchase up to an aggregate amount of $2.5 million of its shares of common stock (the "Repurchase Program"). Under the Repurchase Program, the Company may repurchase shares of common stock from time to time in open market transactions or in privately negotiated transactions as permitted under applicable rules and regulations. The timing, volume and nature of such purchases will be determined at the sole discretion of the Company's management at prices the Company considers attractive and in the best interests of the Company, subject to the availability of stock, general market conditions, trading price, alternate uses for capital, the Company's financial performance, and applicable securities laws. The Repurchase Program may be modified, extended or terminated by the Company’s Board of Directors at any time.

Subsequent Events

3 Months Ended

Mar. 31, 2024

Subsequent Events

Subsequent Events

13.Subsequent Events

Stock Repurchase Program

On May 3, 2024, the Company's Board of Directors authorized a stock repurchase program that will allow the Company to repurchase up to an aggregate amount of $2.5 million of its shares of common stock (the "Repurchase Program"). Under the Repurchase Program, the Company may repurchase shares of common stock from time to time in open market transactions or in privately negotiated transactions as permitted under applicable rules and regulations. The timing, volume and nature of such purchases will be determined at the sole discretion of the Company's management at prices the Company considers attractive and in the best interests of the Company, subject to the availability of stock, general market conditions, trading price, alternate uses for capital, the Company's financial performance, and applicable securities laws. The Repurchase Program may be modified, extended or terminated by the Company’s Board of Directors at any time.

Significant Accounting Policies - Revenue Recognition (Details) $ in Thousands	3 Months Ended
	Mar. 31, 2024 USD ($) item	Apr. 02, 2023 USD ($)
Disaggregation of Revenue
Number of performance obligation \| item	1
Practical expedient	true
Number of contractual liabilities \| item	2
Maximum
Disaggregation of Revenue
Revenue duration period	36 months
Deferred Revenue
Significant changes in the contract liabilities balances
Beginning Balance	$ 50	$ 69
Revenue recognized that was included in contract liability balance at the beginning of the period	(50)	(69)
Increase due to cash received, excluding amounts recognized as revenue during the period	230	122
Ending Balance	230	122
Stored-Value Cards
Significant changes in the contract liabilities balances
Beginning Balance	13,142	10,828
Revenue recognized that was included in contract liability balance at the beginning of the period	(1,549)	(1,720)
Increase due to cash received, excluding amounts recognized as revenue during the period	1,616	2,022
Ending Balance	$ 13,209	$ 11,130

Balance Sheet Components - Property and Equipment, net (Details) - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2024	Apr. 02, 2023	Dec. 31, 2023
Property, Plant and Equipment
Total property and equipment	$ 10,250		$ 10,206
Less: accumulated depreciation and amortization	(5,556)		(5,494)
Property and equipment, net	4,694		4,712
Depreciation and amortization	1,339	$ 1,121
Leasehold improvements
Property, Plant and Equipment
Total property and equipment	$ 4,875		4,314
Leasehold improvements \| Minimum
Property, Plant and Equipment
Estimated Useful Lives (in years)	3 years
Leasehold improvements \| Maximum
Property, Plant and Equipment
Estimated Useful Lives (in years)	9 years
Equipment
Property, Plant and Equipment
Total property and equipment	$ 3,122		3,053
Equipment \| Minimum
Property, Plant and Equipment
Estimated Useful Lives (in years)	3 years
Equipment \| Maximum
Property, Plant and Equipment
Estimated Useful Lives (in years)	7 years
Furniture and fixtures
Property, Plant and Equipment
Total property and equipment	$ 2,019		2,151
Furniture and fixtures \| Minimum
Property, Plant and Equipment
Estimated Useful Lives (in years)	3 years
Furniture and fixtures \| Maximum
Property, Plant and Equipment
Estimated Useful Lives (in years)	7 years
Construction in progress
Property, Plant and Equipment
Total property and equipment	$ 234		$ 688
Property and equipment, net.
Property, Plant and Equipment
Depreciation and amortization	$ 800	$ 700

Significant Accounting Policies - Goodwill and Intangible Assets (Details)	3 Months Ended
	Mar. 31, 2024 USD ($)
Significant Accounting Policies
Percentage fair value exceeds carrying value	17.00%
Goodwill and intangibles impairment	$ 0

Common Stock (Details)	3 Months Ended
Common Stock (Details)	Mar. 31, 2024 Vote $ / shares shares	Dec. 31, 2023 $ / shares shares	Nov. 15, 2021 shares
Common stock, shares authorized	250,000,000	250,000,000
Common stock, par value (in dollars per share) \| $ / shares	$ 0.001	$ 0.001
Number of votes per common stock \| Vote	1
Dividends declared \| $ / shares	$ 0
Employee Stock Option
Common stock reserved for issuance	161,397
Employee Stock Purchase Plan
Common stock reserved for issuance	1,368,288		743,803
Omnibus Equity Plan
Common stock reserved for issuance	1,704,230		3,719,000

Related Party Transactions

3 Months Ended

Mar. 31, 2024

Related Party Transactions

Related Party Transactions

12.Related Party Transactions

Significant Shareholders

The Company identified three shareholders with aggregate ownership interest in the Company greater than 10%. The Company reviewed the respective investment portfolio holdings of these shareholders and identified investments in other entities that the Company engages in business with. All of these business relationships were obtained without the support of these shareholders, and as such, are believed to be at terms comparable to those that would be obtained through arm’s length dealings with unrelated third parties.

- Definition

The entire disclosure for related party transactions. Examples of related party transactions include transactions between (a) a parent company and its subsidiary; (b) subsidiaries of a common parent; (c) and entity and its principal owners; and (d) affiliates.

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+ Details

Condensed Consolidated Statements of Operations and Comprehensive Loss - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2024	Apr. 02, 2023
Condensed Consolidated Statements of Operations and Comprehensive Loss
Net revenue	$ 77,259	$ 90,976
Cost of revenue	44,613	53,015
Gross profit	32,646	37,961
Selling and marketing expenses	17,693	19,489
General and administrative expenses	21,111	24,348
Loss from operations	(6,158)	(5,876)
Other income (expense), net:
Interest expense	(383)	(523)
Other income, net	226	73
Loss before benefit for income taxes	(6,315)	(6,326)
Income tax benefit	579	708
Net loss and comprehensive loss	$ (5,736)	$ (5,618)
Basic loss per share (In dollars per share)	$ (0.15)	$ (0.14)
Diluted loss per share (In dollars per share)	$ (0.15)	$ (0.14)
Basic weighted-average shares outstanding (In shares)	39,450,502	39,233,953
Diluted weighted-average shares outstanding (In shares)	39,450,502	39,233,953

Equity-Based Compensation - Omnibus Equity Plan and ESPP (Details) $ in Millions				3 Months Ended
	Apr. 01, 2024 shares	Jun. 29, 2023 shares	Apr. 01, 2022 shares	Mar. 31, 2024 USD ($) item shares	Apr. 02, 2023 USD ($) shares	Nov. 15, 2021 shares
Share-based Compensation Arrangement by Share-based Payment Award
Aggregate shares registered			5,921,056
Employee Stock Purchase Plan
Share-based Compensation Arrangement by Share-based Payment Award
Aggregate shares registered			384,211
Additional shares registered			800,000
Maximum aggregate number of shares reserved for issuance				1,368,288		743,803
Percentage of increase in shares reserved for issuance						1.00%
Number of purchase period for awards \| item				2
Purchase period for awards				6 months
Stock-based compensation expense \| $					$ 0.1
Issuance of common stock for employee stock purchase plan (ESPP) (in shares)				52,043	47,502
Purchase period				6 months
Percentage of discount from lower of stock price				15.00%
Employee Stock Purchase Plan \| Tranche 1
Share-based Compensation Arrangement by Share-based Payment Award
Offering period for awards				12 months
Employee Stock Purchase Plan \| Tranche 2
Share-based Compensation Arrangement by Share-based Payment Award
Offering period for awards				12 months
RSUs
Share-based Compensation Arrangement by Share-based Payment Award
Stock-based compensation expense \| $				$ 1.6	$ 2.8
Unrecognized equity-based compensation expected to be recognized period				2 years 3 months 18 days
Omnibus Equity Plan
Share-based Compensation Arrangement by Share-based Payment Award
Aggregate shares registered			1,536,845
Additional shares registered		2,000,000	3,200,000
Maximum aggregate number of shares reserved for issuance				1,704,230		3,719,000
Percentage of increase in shares reserved for issuance						4.00%
2023 Bonus Plan \| Adjustment
Share-based Compensation Arrangement by Share-based Payment Award
Stock-based compensation expense \| $				$ (0.1)
2023 Bonus Plan \| Employees \| RSUs
Share-based Compensation Arrangement by Share-based Payment Award
Vested RSUs were awarded to eligible employees	95,912

Pay vs Performance Disclosure - USD ($) $ in Thousands	3 Months Ended
Pay vs Performance Disclosure - USD ($) $ in Thousands	Mar. 31, 2024	Apr. 02, 2023
Pay vs Performance Disclosure
Net Income (Loss)	$ (5,736)	$ (5,618)

- Definition

The portion of profit or loss for the period, net of income taxes, which is attributable to the parent.

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+ Details

Common Stock

3 Months Ended

Mar. 31, 2024

Common Stock

Common Stock

9.Common Stock

The Company has authorized the issuance of 250,000,000 shares of common stock, $0.001 par value ("common stock") as of March 31, 2024 and December 31, 2023. Holders of common stock are entitled to one vote per share on all matters to be voted upon by the stockholders of the Company. Subject to the preferences that may be applicable to any outstanding share of preferred stock, the holders of common stock are entitled to receive dividends, if any, as may be declared by the Board of Directors. No dividends have been declared to date. As of March 31, 2024, the Company has reserved 161,397 shares of common stock for issuance upon the exercise of stock options, and 1,704,230 shares of common stock available for future issuance under the Lulu's Fashion Lounge Holdings, Inc. Omnibus Equity Plan (the “Omnibus Equity Plan”) and 1,368,288 shares of common stock available for future issuance under the 2021 Employee Stock Purchase Plan (the “ESPP”), respectively. Both equity plans are further described in Note 10, Equity-Based Compensation.

- Definition

The entire disclosure for equity.

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+ Details

Debt - Debt Discounts and Issuance Costs (Details) - USD ($) $ in Millions	Mar. 31, 2024	Dec. 31, 2023
Other non-current assets
Debt Instrument
Unamortized debt issuance costs	$ 0.1	$ 0.1

- Definition

Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table.

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+ Details

Description of Business, Organization and Liquidity

3 Months Ended

Mar. 31, 2024

Description of Business, Organization and Liquidity

Description of Business, Organization and Liquidity

1.Description of Business, Organization and Liquidity

Organization and Business

Pursuant to a reorganization, Lulu’s Fashion Lounge Holdings, Inc., a Delaware Corporation (“Lulus”, “we”, “our”, or the “Company”), was formed on August 25, 2017 as a holding company and its primary asset is an indirect membership interest in Lulu’s Fashion Lounge, LLC (“Lulus LLC”). Prior to the Company’s initial public offering, the Company was majority-owned by Lulu’s Holdings, L.P. (the “LP”). In connection with the Company’s initial public offering, the LP was liquidated.

Lulus LLC was founded in 1996, starting as a vintage boutique in Chico, CA that began selling online in 2005 and transitioned to a purely online business in 2008. The LP was formed in 2014 as a holding company and purchased 100% of Lulus LLC’s outstanding common stock in 2014. The Company, through Lulus LLC, is a customer-driven, digitally-native, attainable luxury fashion brand for women, offering modern, unapologetically feminine designs at accessible prices for all of life’s fashionable moments.

Impact of Macroeconomic Trends on Business

Changing macroeconomic factors, including inflation, interest rates, student loan repayment resumption, as well as world events, wars and domestic and international conflicts, affect overall consumer confidence with respect to current and future economic conditions and continue to impact our sales as discretionary consumer spending levels and shopping behavior fluctuate with these factors. We continue to respond to these factors, as needed, by taking appropriate pricing, promotional and other actions to stimulate customer demand. These factors may continue to have an impact on our business, results of operations, our growth and financial condition.

Liquidity

The accompanying condensed consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. As of March 31, 2024, the Company had total cash and cash equivalents of $5.5 million and amounts due under the revolving line of credit of $6.0 million.

In November 2021 the Company entered into a Credit Agreement (the “2021 Credit Agreement”) to provide a Revolving Facility (the “2021 Revolving Facility”) that provides for borrowings up to $50.0 million. The 2021 Credit Agreement contains various financial covenants and matures on November 15, 2024 as described in Note 5, Debt.

The Company is evaluating sources of debt financing. However, the Company believes the cash on hand and cash provided by operations in conjunction with certain cash conservation measures to be taken as necessary, including adjustments to marketing and other variable and capital spend, will enable the Company to meet its obligations as they become due within one year. The condensed consolidated financial statements do not reflect any adjustments relating to the outcome of this uncertainty.

Equity-Based Compensation - Restricted Stock. Restricted Stock Units, and Performance Stock Units Narrative (Details) $ in Millions					3 Months Ended
	Feb. 16, 2024 shares	Jan. 09, 2024 shares	Mar. 05, 2023 installment shares	Nov. 15, 2021 shares	Mar. 31, 2024 USD ($) shares	Apr. 02, 2023 USD ($)
Share-based Compensation Arrangement by Share-based Payment Award
Converted from class P units of the Company upon LP liquidation				1,964,103
Vested common stock
Share-based Compensation Arrangement by Share-based Payment Award
Converted from class P units of the Company upon LP liquidation				1,536,304
Unvested restricted stock
Share-based Compensation Arrangement by Share-based Payment Award
Converted from class P units of the Company upon LP liquidation				427,799
Equity based compensation \| $					$ 0.1	$ 0.2
Unrecognized equity based compensation \| $					$ 0.3
Unrecognized equity-based compensation expected to be recognized period					6 months 29 days
Unvested RSUs
Share-based Compensation Arrangement by Share-based Payment Award
Stock granted					1,940,687
Equity based compensation \| $					$ 1.6	2.8
Unrecognized equity-based compensation expense \| $					$ 11.3
Unrecognized equity-based compensation expected to be recognized period					2 years 3 months 18 days
Unvested RSUs \| Executives and Employees
Share-based Compensation Arrangement by Share-based Payment Award
Stock granted					1,914,071
Unvested RSUs \| Directors
Share-based Compensation Arrangement by Share-based Payment Award
Stock granted					26,616
Unvested RSUs \| Tiffany Smith
Share-based Compensation Arrangement by Share-based Payment Award
Stock granted	175,000
Vesting period	3 years
Unvested RSUs \| Mark Vos
Share-based Compensation Arrangement by Share-based Payment Award
Stock granted					660,000
Unvested RSUs \| Laura Deady
Share-based Compensation Arrangement by Share-based Payment Award
Stock granted	152,273
Vesting period	3 years
Performance Stock Units
Share-based Compensation Arrangement by Share-based Payment Award
Stock granted					350,000
Equity based compensation \| $					$ 0.6	$ 0.2
Unrecognized equity-based compensation expected to be recognized period					1 year 8 months 15 days
Performance Stock Units \| Financial Milestones
Share-based Compensation Arrangement by Share-based Payment Award
Unrecognized equity-based compensation option \| $					$ 2.1
Performance Stock Units \| Crystal Landsem
Share-based Compensation Arrangement by Share-based Payment Award
Stock granted			1,811,571
Number of equal annual installments \| installment			3
Annual installment value			603,857
Performance Stock Units \| Mark Vos
Share-based Compensation Arrangement by Share-based Payment Award
Stock granted		300,000
Performance Stock Units \| Laura Deady
Share-based Compensation Arrangement by Share-based Payment Award
Stock granted	50,000

Balance Sheet Components (Tables)

3 Months Ended

Mar. 31, 2024

Balance Sheet Components

Schedule of property and equipment, net

Property and equipment, net consisted of the following (in thousands):


	Estimated Useful Lives	March 31,		December 31,
	in Years	2024		2023
Leasehold improvements	3 - 9	$	4,875	$	4,314
Equipment	3 - 7		3,122		3,053
Furniture and fixtures	3 - 7		2,019		2,151
Construction in progress			234		688
Total property and equipment			10,250		10,206
Less: accumulated depreciation and amortization			(5,556)		(5,494)
Property and equipment, net		$	4,694	$	4,712

Schedule of accrued expenses and other current liabilities

Accrued expenses and other current liabilities consisted of the following (in thousands):


	March 31,		December 31,
	2024		2023
Accrued compensation and benefits	$	3,633	$	5,057
Accrued marketing		7,241		5,002
Accrued inventory		12,815		4,151
Accrued freight		2,751		1,940
Other		3,637		2,193
Accrued expenses and other current liabilities	$	30,077	$	18,343

Significant Accounting Policies - Basic and Diluted Weighted Average Shares (Details) - shares	3 Months Ended
	Mar. 31, 2024	Apr. 02, 2023
Significant Accounting Policies
Weighted average shares used to compute net income (loss) per share attributable to common stockholders - Basic	39,450,502	39,233,953
Weighted average shares used to compute net income (loss) per share attributable to common stockholders - Diluted	39,450,502	39,233,953

Significant Accounting Policies (Policies)

3 Months Ended

Mar. 31, 2024

Significant Accounting Policies

Basis of Presentation and Fiscal Year

The Company’s fiscal year consists of a 52-week or 53-week period ending on the Sunday nearest December 31. The fiscal years ending December 29, 2024 and ended December 31, 2023 consist of 52-weeks.

The condensed consolidated financial statements and accompanying notes include the accounts of the Company and its wholly owned subsidiaries, after elimination of all intercompany balances and transactions. The accompanying condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the Unites States of America (“GAAP”) and the requirements of the SEC for interim reporting. As permitted under these rules, certain information and disclosures normally included in consolidated financial statements prepared in accordance with GAAP have been condensed or omitted. The interim condensed consolidated financial statements are unaudited. The unaudited interim condensed consolidated financial statements have been prepared on the same basis as the annual consolidated financial statements and, in the opinion of management, reflect all adjustments, which include only normal recurring adjustments, necessary to present fairly the Company’s financial position as of March 31, 2024 and its results of operations for the thirteen weeks ended March 31, 2024 and April 2, 2023 and its cash flows for the thirteen weeks ended March 31, 2024 and April 2, 2023. The results of operations for the thirteen weeks ended March 31, 2024 are not necessarily indicative of the results to be expected for the fiscal year ending December 29, 2024 or for any other future annual or interim period.

The condensed consolidated balance sheet as of December 31, 2023 was derived from the Company’s audited consolidated financial statements, which are included in the Company’s Annual Report on Form 10-K as filed with the SEC on March 6, 2024.

Use of Estimates

The preparation of condensed consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amount of assets and liabilities and disclosure of contingent assets and liabilities at the date of the condensed consolidated financial statements and the reported amounts of revenue and expenses during the reporting period. The significant estimates and assumptions made by management relate to sales return reserves and related assets for recovery, lease right-of-use assets and related lease liabilities, income tax valuation allowance and fair value of equity awards. Management evaluates its estimates and assumptions on an ongoing basis using historical experience and other factors, including the current economic environment, which management believes to be reasonable under the circumstances. The Company adjusts such estimates and assumptions when facts and circumstances dictate. Changes in those estimates resulting from continuing changes in the economic environment will be reflected in the consolidated financial statements in future periods. As future events and their effects cannot be determined with precision, actual results could materially differ from those estimates and assumptions.

Concentration of Credit Risks

Financial instruments that potentially subject the Company to concentrations of credit risk consist of cash, cash equivalents and restricted cash. Such amounts may exceed federally insured limits. The Company reduces credit risk by depositing its cash with a major credit-worthy financial institution within the United States. To date, the Company has not experienced any losses on its cash deposits. As of March 31, 2024 and December 31, 2023, no single customer represented greater than 10% of the Company’s accounts receivable balance. No customer accounted for greater than 10% of the Company’s net revenue during the thirteen weeks ended March 31, 2024 and April 2, 2023.

Leases

Contracts that have been determined to convey the right to use an identified asset are evaluated for classification as an operating or finance lease. For the Company’s operating and finance leases, the Company records a lease liability based on the present value of the lease payments at lease inception. The present value of lease payments is determined by using the interest rate implicit in the lease, if that rate is readily determinable; otherwise, the Company uses its incremental borrowing rate (“IBR”). The determination of the IBR requires judgment and is primarily based on publicly-available information for companies within similar industries and with similar credit profiles. The Company adjusts the rate for the impact of collateralization, the lease term and other specific terms included in each lease arrangement. The IBR is determined at the lease commencement and is subsequently reassessed upon a modification to the lease arrangement. The right-of-use asset is recorded based on the corresponding lease liability at lease inception, adjusted for payments made to the lessor at or before the commencement date, initial direct costs incurred and any tenant incentives allowed for under the lease. The Company does not include optional renewal terms or early termination provisions unless the Company is reasonably certain such options would be exercised at the inception of the lease. Lease right-of-use assets, current portion of lease liabilities, and lease liabilities, net of current portion are included on the condensed consolidated balance sheets.

Fixed lease expense for operating leases is recognized on a straight-line basis, unless the right-of-use assets have been impaired, over the reasonably assured lease term based on the total lease payments and is included in operating expenses in the condensed consolidated statements of operations and comprehensive loss. Fixed and variable lease expense on operating leases is recognized within operating expenses in the condensed consolidated statements of operations and comprehensive loss. Finance lease expenses are recognized on a straight-line basis. Fixed and variable expenses are captured within interest expense and depreciation expense, which has components within general and administrative expenses and cost of revenue. The Company’s non-lease components are primarily related to maintenance, insurance and taxes, which varies based on future outcomes and is thus recognized in lease expense when incurred.

Revenue Recognition

The Company generates revenue primarily from the sale of merchandise products directly to end customers. The sale of products is a distinct performance obligation, and revenue is recognized at a point in time when control of the promised product is transferred to customers, which the Company determined occurs upon shipment based on its evaluation of the related shipping terms. Revenue is recognized in an amount that reflects the transaction price consideration that the Company expects to receive in exchange for those products. The Company’s payment terms are typically at the point of sale for merchandise product sales.

The Company elected to exclude from revenue taxes assessed by governmental authorities, including value-added and other sales-related taxes, that are imposed on and concurrent with revenue-producing activities. The Company has elected to apply the practical expedient, relative to e-commerce sales, which allows an entity to account for shipping and handling as fulfillment activities, and not a separate performance obligation. Accordingly, the Company recognizes revenue for only one performance obligation, the sale of the product, at shipping point (when the customer gains control). Shipping and handling costs associated with outbound freight are accounted for as fulfillment costs and are included in cost of goods sold. The Company has elected to apply the practical expedient to expense costs as incurred for incremental costs to obtain a contract when the amortization period would have been one year or less.

Revenue from merchandise product sales is reported net of sales returns, which includes an estimate of future returns based on historical return rates, with a corresponding reduction to cost of sales. There is judgment in utilizing historical trends for estimating future returns. The Company’s refund liability for sales returns is included in the returns reserve on its condensed consolidated balance sheets and represents the expected value of the refund that will be due to the Company’s customers. The Company also has corresponding assets for recovery that represent the expected net realizable value of the merchandise inventory to be returned.

The Company sells stored-value gift cards to customers and offers merchandise credit stored-value cards for certain returns. Such stored-value cards do not have an expiration date. The Company recognizes revenue from stored-value cards when the card is redeemed by the customer. The Company has determined that sufficient evidence exists to support an estimate for stored-value card breakage. Subject to requirements to remit balances to governmental agencies, breakage is recognized as revenue in proportion to the pattern of rights exercised by the customer, which is substantially within thirty-six months from the date of issuance. The amount of breakage recognized in revenue during the thirteen weeks ended March 31, 2024 and April 2, 2023 was not material.

The Company has two types of contractual liabilities: (i) cash collections from its customers prior to delivery of products purchased (“deferred revenue”), which are initially recorded within accrued expenses and recognized as revenue when the products are shipped, (ii) unredeemed gift cards and online store credits, which are initially recorded as a stored-value card liability and are recognized as revenue in the period they are redeemed.

The following table summarizes the significant changes in the contract liabilities balances included in accrued expenses and other current liabilities during the thirteen weeks ended March 31, 2024 and April 2, 2023 (in thousands):


	Deferred		Stored-Value
	Revenue		Cards
Balance as of December 31, 2023	$	50	$	13,142
Revenue recognized that was included in contract liability balance at the beginning of the period		(50)		(1,549)
Increase due to cash received, excluding amounts recognized as revenue during the period		230		1,616
Balance as of March 31, 2024		230		13,209


	Deferred		Stored-Value
	Revenue		Cards
Balance as of January 1, 2023	$	69	$	10,828
Revenue recognized that was included in contract liability balance at the beginning of the period		(69)		(1,720)
Increase due to cash received, excluding amounts recognized as revenue during the period		122		2,022
Balance as of April 2, 2023		122		11,130

Selling and Marketing Expenses

Advertising costs included in selling and marketing expenses were $13.0 million and $15.1 million for the thirteen weeks ended March 31, 2024 and April 2, 2023, respectively.

Net loss Per Share Attributable to Common Stockholders

Basic net loss per share attributable to common stockholders is computed using net loss attributable to common stockholders divided by the weighted average number of common shares outstanding during the period. Diluted net loss per share attributable to common stockholders represents net loss attributable to common stockholders divided by the weighted average number of common shares outstanding during the period, including the effects of any dilutive securities outstanding.

The following table presents the calculation of basic and diluted weighted average shares used to compute net loss per share attributable to common stockholders:


	Thirteen Weeks Ended
	March 31, 2024	April 2, 2023
Weighted average shares used to compute net loss per share attributable to common stockholders – Basic	39,450,502	39,233,953
Dilutive securities:
Stock options	—	—
Unvested restricted stock	—	—
Unvested Restricted Stock Units (RSUs)	—	—
Performance Stock Units (PSUs)	—	—
Special compensation awards	-	—
Employee Stock Purchase Plan (ESPP) shares	—	—
2023 Bonus Plan	—	—
Weighted average shares used to compute net loss per share attributable to common stockholders – Diluted	39,450,502	39,233,953

The following securities were excluded from the computation of diluted net loss per share attributable to common stockholders for the periods presented because including them would have been anti-dilutive (on an as-converted basis):


	Thirteen Weeks Ended
	March 31, 2024	April 2, 2023
Stock options	161,397	161,397
Unvested restricted stock	15,617	66,313
Unvested RSUs	4,453,480	4,024,510
PSUs	2,161,571	1,811,571
ESPP shares	161,237	146,535
2023 Bonus Plan	95,912	—
Total	7,049,214	6,210,326

Goodwill and Intangible Assets

The Company tests for goodwill impairment at the reporting unit level on the first day of the fourth quarter of each year and between annual tests if significant indicators exist that would suggest the Company's goodwill and intangible assets could potentially be impaired. The Company monitors changing business conditions as well as industry and economic factors, among others, for events which could trigger the need for an interim impairment analysis. The Company concluded that a sustained decline in its stock price coupled with continuing net losses, were significant enough factors to warrant an impairment analysis of its goodwill, tradename and intangible assets (which constitutes the Company's sole reporting unit) during the thirteen weeks ended March 31, 2024.

Accordingly, the Company performed an interim quantitative assessment as of March 31, 2024 using a market-based quantitative assessment utilizing a combination of the (i) the guideline public company method applying revenue and EBITDA multiples of similar companies and (ii) the discounted cash flow method. The fair value determination used in the impairment assessment requires estimates of the fair values based on present value or other valuation techniques or a combination thereof, necessitating subjective judgments and assumptions by management. These estimates and assumptions could result in significant differences to the amounts reported if underlying circumstances were to change. The fair value exceeded the carrying value by approximately 17% and the Company concluded that no impairment relating to the goodwill, tradename and intangible assets existed as of March 31, 2024.

Recently Adopted and Issued Accounting Pronouncements

Recently Adopted Accounting Pronouncements

The Company is an emerging growth company, as defined in the Jumpstart Our Business Startups Act of 2012 (the “JOBS Act”). Under the JOBS Act, emerging growth companies can delay adopting new or revised accounting standards issued subsequent to the enactment of the JOBS Act until such time as those standards apply to private companies. The Company has elected to use this extended transition period for complying with new or revised accounting standards that have different effective dates for public and private companies until the earlier of the date that it (i) is no longer an emerging growth company or (ii) affirmatively and irrevocably opts out of the extended transition period provided in the JOBS Act. As a result, these condensed consolidated financial statements may not be comparable to companies that comply with the new or revised accounting pronouncements as of public company effective dates.

Recently Issued Accounting Pronouncements

In November 2023, FASB issued ASU 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures, which updates reportable segment disclosure requirements primarily through enhanced disclosures about significant segment expenses and information used to assess segment performance. ASU 2023-07 is effective for annual periods beginning after December 15, 2023, and interim periods within fiscal years beginning after December 15, 2024, with early adoption permitted. The amendments should be applied retrospectively to all prior periods presented in the financial statements. We are currently evaluating the effects of this pronouncement on our consolidated financial statements and related disclosures.

In December 2023, FASB issued ASU 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures, which amends existing income tax disclosure guidance, primarily requiring more detailed disclosure for income taxes paid and the effective tax rate reconciliation. ASU 2023-09 is effective for annual reporting periods beginning after December 15, 2024, with early adoption permitted and can be applied on either a prospective or retroactive basis. We are currently evaluating this pronouncement to determine its impact on our income tax disclosures.

In March 2024, FASB issued ASU 2024-01, Compensation—Stock Compensation (Topic 718): Scope Application of Profits Interest and Similar Awards, which is intended to reduce complexity in determining whether a profits interest award is subject to the guidance in Topic 718 and existing diversity in practice. ASU 2024-01 is effective for annual reporting periods beginning after December 15, 2024, with early adoption permitted and can be applied on either a prospective or retroactive basis. We are currently evaluating this pronouncement to determine its impact on our stock compensation.

In March 2024, FASB issued ASU 2024-02, Codification Improvements—Amendments to Remove References to the Concepts Statements, which is intended to simplify the Codification and draw a distinction between authoritative and nonauthoritative literature. ASU 2024-02 is effective for annual reporting periods beginning after December 15, 2024, with early adoption permitted and can be applied on either a prospective or retroactive basis. We are currently evaluating this pronouncement to determine its impact on our stock compensation.

Fair Value Measurements

3 Months Ended

Mar. 31, 2024

Fair Value Measurements

Fair Value Measurements

3.Fair Value Measurements

The Company’s financial instruments consist of cash and cash equivalents, restricted cash, accounts payable, accrued expenses and revolving line of credit. As of March 31, 2024 and December 31, 2023, the carrying values of cash and cash equivalents, restricted cash, accounts payable and accrued expenses and other current liabilities approximate fair value due to their short-term maturities. The fair value of the Company’s 2021 Revolving Facility that provides for borrowings up to $50.0 million (see Note 5, Debt) approximates its carrying value as the stated interest rates reset daily at the daily secured overnight financing rate (“SOFR”) plus an applicable margin and, as such, approximate market rates currently available to the Company. The Company does not have any financial instruments that were determined to be Level 3.

- Definition

The entire disclosure for the fair value of financial instruments (as defined), including financial assets and financial liabilities (collectively, as defined), and the measurements of those instruments as well as disclosures related to the fair value of non-financial assets and liabilities. Such disclosures about the financial instruments, assets, and liabilities would include: (1) the fair value of the required items together with their carrying amounts (as appropriate); (2) for items for which it is not practicable to estimate fair value, disclosure would include: (a) information pertinent to estimating fair value (including, carrying amount, effective interest rate, and maturity, and (b) the reasons why it is not practicable to estimate fair value; (3) significant concentrations of credit risk including: (a) information about the activity, region, or economic characteristics identifying a concentration, (b) the maximum amount of loss the entity is exposed to based on the gross fair value of the related item, (c) policy for requiring collateral or other security and information as to accessing such collateral or security, and (d) the nature and brief description of such collateral or security; (4) quantitative information about market risks and how such risks are managed; (5) for items measured on both a recurring and nonrecurring basis information regarding the inputs used to develop the fair value measurement; and (6) for items presented in the financial statement for which fair value measurement is elected: (a) information necessary to understand the reasons for the election, (b) discussion of the effect of fair value changes on earnings, (c) a description of [similar groups] items for which the election is made and the relation thereof to the balance sheet, the aggregate carrying value of items included in the balance sheet that are not eligible for the election; (7) all other required (as defined) and desired information.

+ References + Details

Equity-Based Compensation

3 Months Ended

Mar. 31, 2024

Equity-Based Compensation

Equity-Based Compensation

10.Equity-Based Compensation

Omnibus Equity Plan and Employee Stock Purchase Plan

In connection with the closing of the IPO, the Company adopted the Omnibus Equity Plan and ESPP.

Under the Omnibus Equity Plan, incentive awards may be granted to employees, directors, and consultants of the Company. The Company initially reserved 3,719,000 shares of common stock for future issuance under the Omnibus Equity Plan, including any shares subject to awards under the 2021 Equity Incentive Plan (the “2021 Equity Plan”) that are forfeited or lapse unexercised. The number of shares reserved for issuance under the Omnibus Equity Plan will automatically increase on the first day of each fiscal year, starting in 2022 and continuing through 2031, by a number of shares equal to (a) 4% of the total number of shares of the Company’s common stock outstanding on the last day of the immediately preceding fiscal year or (b) such smaller number of shares as determined by the Company’s Board of Directors.

Under the ESPP, the Company initially reserved 743,803 shares of common stock for future issuance. The number of shares of common stock reserved for issuance will automatically increase on the first day of each fiscal year beginning in 2022 and ending in 2031, by a number of shares equal to (a) 1% of the total number of shares of the Company’s common stock outstanding on the last day of the immediately preceding fiscal year or (b) such smaller number of shares as determined by the Company’s Board of Directors.

On April 1, 2022, the Company filed a Registration Statement on Form S-8 with the SEC for the purpose of registering an additional 5,921,056 shares of the Company’s common stock, inclusive of 1,536,845 and 384,211 shares associated with automatic increases that occurred on January 3, 2022 under the Omnibus Equity Plan and ESPP, respectively. This registration also included 3,200,000 and 800,000 shares for the Omnibus Equity Plan and the ESPP, respectively, representing two years’ worth of estimated future automatic increases in availability for these plans.

On March 8, 2023, the Company’s Board of Directors approved the Fiscal 2023 Bonus Plan (“2023 Bonus Plan”) that granted RSUs to eligible employees on April 1, 2024, instead of the typical cash bonus. For the thirteen weeks ended March 31, 2024, equity-based compensation expense for the 2023 Bonus Plan was reversed by $0.1 million to reflect the actual bonus distribution. As of March 31, 2024, the unrecognized equity-based compensation expense for 2023 Bonus Plan was immaterial. On April 1, 2024, 95,912 fully vested RSUs were awarded to eligible employees under the 2023 Bonus Plan.

On June 29, 2023, the Company filed a Registration Statement on Form S-8 with the SEC for the purpose of registering an additional 2,000,000 shares of the Company's common stock under the Omnibus Equity Plan corresponding to the increase in shares approved by stockholders at the 2023 annual meeting of stockholders.

As of March 31, 2024, the Company had 1,704,230 and 1,368,288 shares available for issuance under the Omnibus Equity Plan and ESPP, respectively. The compensation committee of the Company’s Board of Directors (the “Compensation Committee”) administers the Omnibus Equity Plan and determines to whom awards will be granted, the exercise price of any options, the vesting schedule and the other terms and conditions of the awards granted under the Omnibus Equity Plan. The Compensation Committee may or may not issue the full number of shares that are reserved for issuance.

The Company’s initial ESPP offering period commenced on August 26, 2022. The ESPP consists of consecutive, overlapping 12-month offering periods that begin on each August 26 and February 26 during the term of the ESPP, and end on each August 25 and February 25 occurring 12 months later, as applicable. Each offering period is comprised of two consecutive six-month purchase periods that begin on each August 26 and February 26 within each offering period and end on each February 25 and August 25, respectively, thereafter. The duration and timing of offering periods and purchase periods may be changed by the Company’s Board of Directors or Compensation Committee at any time. The ESPP allows participants to purchase shares of the Company’s common stock at a 15 percent discount from the lower of the Company’s stock price on (i) the first day of the offering period or on (ii) the last day of the purchase period and includes a rollover mechanism for the purchase price if the stock price on the purchase date is less than the stock price on the offering date. The ESPP also allows participants to reduce their percentage election once during the offering period, but they cannot increase their election until the next offering period.

The Company recognizes equity-based compensation expense related to shares issued pursuant to the ESPP on a graded vesting approach over each offering period. For the thirteen weeks ended March 31, 2024 and April 2, 2023, equity-based compensation expense related to our ESPP was immaterial and $0.1 million, respectively. During the thirteen weeks ended March 31, 2024 and April 2, 2023, the Company issued 52,043 shares and 47,502 shares, respectively, pursuant to the ESPP six-month purchase period ended February 26, 2024 and February 25, 2023, respectively.

The Company used the Black-Scholes model to estimate the fair value of the purchase rights under the ESPP. For the thirteen weeks ended March 31, 2024, the Company utilized the following assumptions:


Expected term (in years)		0.50 to 1.00
Expected volatility		81.95 to 91.30	%
Risk-free interest rate		5.03 to 5.34	%
Dividend yield		-
Weighted average fair value per share of ESPP awards granted	$	0.65 to 0.90

2021 Equity Plan

During April 2021, the Company’s Board of Directors adopted the 2021 Equity Plan. The 2021 Equity Plan provided for the issuance of incentive stock options, restricted stock, restricted stock units and other stock-based and cash-based awards to the Company’s employees, directors, and consultants. The maximum aggregate number of shares reserved for issuance under the 2021 Equity Plan was 925,000 shares. The options outstanding under the 2021 Equity Plan expire ten years from the date of grant. The Company issues new shares of common stock to satisfy stock option exercises. In connection with the closing of the IPO, no further awards will be granted under the 2021 Equity Plan.

Former CEO Stock Options and Special Compensation Awards

In April 2021, the Company entered into an Employment Agreement (the “McCreight IPO Employment Agreement”) with the former CEO, David McCreight, and granted stock options under the 2021 Equity Plan to purchase 322,793 shares of common stock with an exercise price of $11.35 per share, which vest based on service and performance conditions. 275,133 of these stock options have only service vesting conditions, and 47,660 of these stock options have both service and performance vesting conditions. In addition, a portion of these stock options were subject to accelerated vesting conditions upon the occurrence of certain future events, which were satisfied upon the closing of the IPO. As previously disclosed on a Form 8-K filed on February 13, 2023 (the “February 13 8-K”), Mr. McCreight voluntarily forfeited 161,396 unvested stock options of the Company. During the thirteen weeks ended April 2, 2023, the forfeiture of 161,396 unvested stock resulted in immediate acceleration of the remaining $1.2 million of compensation expense which was recorded to general and administrative expense. As previously disclosed in the February 13 8-K, the Company and David McCreight also entered into the First Amendment to Lulu’s Fashion Lounge Holdings, Inc. 2021 Equity Incentive Plan Stock Option Agreement that extends the post-termination exercise period of 161,397 vested stock options from 90 days to three (3) years from a termination of service other than for cause, death or disability.

Under the McCreight IPO Employment Agreement and subject to ongoing employment, and in light of the closing of the IPO, the former CEO received two bonuses, each of which were settled in 208,914 fully-vested shares of the Company’s common stock. The Company recognized the final $0.4 million of equity-based compensation expense related to this award in the thirteen weeks ended April 2, 2023.

Stock Options

A summary of stock option activity is as follows (in thousands, except per share amounts and years):


		Weighted-		Weighted-
		Average		Average
		Exercise		Remaining	Aggregate
	Options	Price per		Contractual	Intrinsic
	Outstanding	Option		Life (years)	Value
Balance as of December 31, 2023	161,397	$	11.35	7.29
Granted	—		—	—
Forfeited	—		—	—
Outstanding as of March 31, 2024	161,397	$	11.35	7.04
Exercisable as of March 31, 2024	161,397	$	11.35	7.04	$	—
Vested and expected to vest as of March 31, 2024	161,397	$	11.35	7.04	$	—

Restricted Stock and Restricted Stock Units (“RSUs”)

Immediately before the completion of the IPO, the LP was liquidated and the unit holders of the LP received shares of the Company’s common stock in exchange for their units of the LP. The Class P unit holders received 1,964,103 shares of common stock, comprised of 1,536,304 shares of vested common stock and 427,799 shares of unvested restricted stock. Any such shares of restricted stock received in respect of unvested Class P units of the LP are subject to vesting and a risk of forfeiture to the same extent as the corresponding Class P units. The Company recorded equity-based compensation expense of $0.1 million and $0.2 million during the thirteen weeks ended March 31, 2024, and April 2, 2023, respectively, related to the exchanged restricted stock. As of March 31, 2024, the unrecognized equity-based compensation expense for all restricted stock is $0.3 million and will be recognized over a weighted-average period of 0.58 years.

The following table summarizes the rollforward of unvested restricted stock during the thirteen weeks ended March 31, 2024:


	Unvested	Weighted-
	Restricted	Average Fair
	Stock	Value per Share
Balance at December 31, 2023	23,379	$	4.54
Restricted stock granted	—		—
Restricted stock vested	(6,727)		4.41
Restricted stock forfeited	(1,035)		4.54
Balance at March 31, 2024	15,617	$	4.17

During the thirteen weeks ended March 31, 2024, the Company entered into a second amendment to the employment agreement with Mark Vos, the President and Chief Information Officer (the “2024 President & CIO Employment Agreement”), under which 660,000 RSUs were initially granted, subject to various vesting schedules as set forth in the 2024 President & CIO Employment Agreement. On February 16, 2024, Tiffany Smith, the Chief Financial Officer received 175,000 RSUs pursuant to the applicable RSU Award Agreement, which vest over a three-year service period. On February 16, 2024, Laura Deady, the Chief Merchandising Officer, received 152,273 RSUs pursuant to her employment agreement entered into in December 2023 (“2024 CMO Employment Agreement”) and the applicable RSU Award Agreement, which vest over a three-year service period.

During the thirteen weeks ended March 31, 2024, the Company granted 1,914,071 RSUs to certain executives (inclusive of the aforementioned RSU grants to Mr. Vos, Ms. Deady and Ms. Smith), and employees which are subject to various vesting schedules as set forth in the applicable employment agreement or RSU Award Agreements. During the thirteen weeks ended March 31, 2024, the Company granted 26,616 RSUs to certain directors which vested immediately or pursuant to the Company’s Non-Employee Director Compensation Program. The Company recognized equity-based compensation expense of $1.6 million and $2.8 million during the thirteen weeks ended March 31, 2024, and April 2, 2023, respectively, related to the RSUs. As of March 31, 2024, the unrecognized equity-based compensation expense is $11.3 million and will be recognized over a weighted-average period of 2.30 years.

The following table summarizes the roll forward of unvested RSUs during the thirteen weeks ended March 31, 2024:


		Weighted-
	Unvested	Average Fair
	RSUs	Value per Share
Balance at December 31, 2023	3,568,406	$	3.14
RSUs granted	1,940,687		2.03
RSUs vested	(983,460)		2.71
RSUs forfeited	(72,153)		2.71
Balance at March 31, 2024	4,453,480	$	2.76

Performance Stock Units (“PSUs”)

Under Crystal Landsem’s 2023 employment agreement (“the CEO Employment Agreement”), Ms. Landsem received a grant of 1,811,571 PSUs on March 5, 2023 which vest in three equal annual installments of 603,857 PSUs subject to the achievement of trailing ten day volume-weighted average price targets of the Company’s common stock and her continued employment on the vesting dates. Under the 2024 President & CIO Employment Agreement, Mr. Vos received a grant of 300,000 PSUs on January 9, 2024 which vest subject to the achievement of trailing ten day volume-weighted average price targets of the Company’s common stock and his continued employment on the vesting dates. Under the 2024 CMO Employment Agreement, Ms. Deady received a grant of 50,000 PSUs on February 16, 2024, which vest subject to the achievement of specified Company trailing twelve month net revenue growth targets and her continued employment on the vesting dates.

The Company recognized equity-based compensation expense of $0.6 million and $0.2 million during the thirteen weeks ended March 31, 2024, and April 2, 2023, respectively, related to the PSUs. As of March 31, 2024, the unrecognized equity-based compensation expense is $2.1 million for the financial milestones that were considered probable of achievement, which will be recognized over a weighted-average period of 1.71 years.

The following table summarizes the rollforward of unvested PSUs during the thirteen weeks ended March 31, 2024:


		Weighted-
	Unvested	Average Fair
	PSUs	Value per Share
Balance at December 31, 2023	1,811,571	$	2.65
PSUs granted	350,000		1.81
PSUs vested	—		—
PSUs forfeited	—		—
Balance at March 31, 2024	2,161,571	$	2.51

Leases (Tables)

3 Months Ended

Mar. 31, 2024

Leases

Schedule of future minimum lease payments for the Company's operating and financing lease

As of March 31, 2024, the future minimum lease payments for the Company’s operating and finance leases for each of the fiscal years were as follows (in thousands):


Fiscal Year:		Operating Leases	Finance Leases		Total
2024 (remaining nine months)	$	4,252	$	1,006	$	5,258
2025		6,263		1,504		7,767
2026		4,970		252		5,222
2027		5,138		74		5,212
2028		5,252		6		5,258
Thereafter		6,380		—		6,380
Total undiscounted lease payment		32,255		2,842		35,097
Present value adjustment		(5,582)		(122)		(5,704)
Total lease liabilities		26,673		2,720		29,393
Less: lease liabilities, current		(4,106)		(1,424)		(5,530)
Lease liabilities, noncurrent	$	22,567	$	1,296	$	23,863

Leases

3 Months Ended

Mar. 31, 2024

Leases

Leases

6.Leases

On January 3, 2022, the Company adopted ASC 842 using the alternative transition method and applied the standard only to leases that existed at that date. Under the alternative transition method, the Company did need to restate the comparative periods in transition and will continue to present financial information and disclosures for periods before January 3, 2022, in accordance with FASB ASC 840, Leases. The Company elected the practical expedient package, which among other practical expedients, includes the option to retain the historical classification of leases entered into prior to January 3, 2022, and allows entities to recognize lease payments on a straight-line basis over the lease term for leases with a term of 12 months or less. The Company also elected the practical expedient to combine lease and non-lease components.

The Company is a lessee under various lease agreements. The determination of whether an arrangement contains a lease and the lease classification is made at lease commencement (date on which a lessor makes an underlying asset available for use by the lessee). At lease commencement, the Company also measures and recognizes a right-of-use asset, representing the Company’s right to use the underlying asset, and a lease liability, representing the Company’s obligation to make lease payments under the terms of the arrangement. The lease term is defined as the noncancelable portion of the lease term plus any periods covered by an option to extend the lease if it is reasonably certain that the option will be exercised. For the purposes of recognizing right-of-use assets and lease liabilities associated with the Company’s leases, the Company has elected the practical expedient of not recognizing a right-of-use asset or lease liability for short-term leases, which are leases with a term of 12 months or less. The Company has multiple finance leases and operating leases that are combined and included in the lease right-of-use assets, lease liabilities, current, and lease liabilities, noncurrent on the Company’s condensed consolidated balance sheets.

The Company primarily leases its distribution facilities, corporate offices and retail stores under operating lease agreements expiring on various dates through December 2031, most of which contain options to extend. In addition to payment of base rent, the Company is also required to pay property taxes, insurance, and common area maintenance expenses. The Company records lease expense on a straight-line basis over the term of the lease. The Company had immaterial remaining obligations for the base rent related to the short-term leases as of March 31, 2024 and April 2, 2023.

The Company also leases equipment under finance lease agreements expiring on various dates through May 2028.

As of March 31, 2024, the future minimum lease payments for the Company’s operating and finance leases for each of the fiscal years were as follows (in thousands):


Fiscal Year:		Operating Leases	Finance Leases		Total
2024 (remaining nine months)	$	4,252	$	1,006	$	5,258
2025		6,263		1,504		7,767
2026		4,970		252		5,222
2027		5,138		74		5,212
2028		5,252		6		5,258
Thereafter		6,380		—		6,380
Total undiscounted lease payment		32,255		2,842		35,097
Present value adjustment		(5,582)		(122)		(5,704)
Total lease liabilities		26,673		2,720		29,393
Less: lease liabilities, current		(4,106)		(1,424)		(5,530)
Lease liabilities, noncurrent	$	22,567	$	1,296	$	23,863

Under the terms of the remaining lease agreements, the Company is also responsible for certain variable lease payments that are not included in the measurement of the lease liability, including non-lease components such as common area maintenance fees, taxes, and insurance.

Equity-Based Compensation - CEO Stock Options and Special Compensation Awards (Details) $ / shares in Units, $ in Millions		1 Months Ended	3 Months Ended		12 Months Ended
	Feb. 13, 2023 shares	Apr. 30, 2021 $ / shares shares	Mar. 31, 2024 shares	Apr. 02, 2023 USD ($) shares	Dec. 31, 2023 item shares
Employee Stock Option
Share-based Compensation Arrangement by Share-based Payment Award
Options, Vested and expected to vest			161,397
Mr. McCreight
Share-based Compensation Arrangement by Share-based Payment Award
Stock options grants in period		322,793
Stock option exercise price \| $ / shares		$ 11.35
Number of bonus available \| item					2
Equity based compensation \| $				$ 0.4
Equity-based compensation (in shares)					208,914
Accelerated expenses \| $				$ 1.2
Options Outstanding, Forfeited	161,396			161,396
Options, Vested and expected to vest			161,397
Mr. McCreight \| Minimum
Share-based Compensation Arrangement by Share-based Payment Award
Post-termination vesting exercise period			90 days
Mr. McCreight \| Maximum
Share-based Compensation Arrangement by Share-based Payment Award
Post-termination vesting exercise period			3 years
Mr. McCreight \| Service vesting
Share-based Compensation Arrangement by Share-based Payment Award
Stock options grants in period		275,133
Mr. McCreight \| Service and performance vesting
Share-based Compensation Arrangement by Share-based Payment Award
Stock options grants in period		47,660

Leases - Future Minimum Lease Payments (Details) $ in Thousands	Mar. 31, 2024 USD ($)
Operating Leases
2024 (remaining nine months)	$ 4,252
2025	6,263
2026	4,970
2027	5,138
2028	5,252
Thereafter	6,380
Total undiscounted lease payment	32,255
Present value adjustment	(5,582)
Total lease liabilities	26,673
Less: lease liabilities, current	$ (4,106)
Operating lease liability current balance sheet position	Lease liabilities, current
Lease liabilities, noncurrent	$ 22,567
Operating lease liability non-current balance sheet position	Lease liabilities, noncurrent
Finance Leases
2024 (remaining nine months)	$ 1,006
2025	1,504
2026	252
2027	74
2028	6
Total undiscounted lease payment	2,842
Present value adjustment	(122)
Total lease liabilities	2,720
Less: lease liabilities, current	$ (1,424)
Finance lease liability current balance sheet position	Lease liabilities, current
Lease liabilities, noncurrent	$ 1,296
Finance lease liability non-current balance sheet position	Lease liabilities, noncurrent
Total operating and finance lease liabilities
2024 (remaining nine months)	$ 5,258
2025	7,767
2026	5,222
2027	5,212
2028	5,258
Thereafter	6,380
Total undiscounted lease payment	35,097
Present value adjustment	(5,704)
Total lease liabilities	29,393
Less: lease liabilities, current	(5,530)
Lease liabilities, noncurrent	$ 23,863

Equity-Based Compensation - Summary of Restricted Stock, Restricted Stock Units and Performance Stock Units (Details)	3 Months Ended
	Mar. 31, 2024 $ / shares shares
Restricted Stock
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Number of Shares
Balance at the beginning of period \| shares	23,379
Stock vested \| shares	(6,727)
Stock forfeited \| shares	(1,035)
Balance at the end of period \| shares	15,617
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Weighted Average Grant Date Fair Value
Weighted average fair value, beginning \| $ / shares	$ 4.54
Weighted average fair value, vested \| $ / shares	4.41
Weighted average fair value, forfeited \| $ / shares	4.54
Weighted average fair value, end \| $ / shares	$ 4.17
Unvested RSUs
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Number of Shares
Balance at the beginning of period \| shares	3,568,406
Stock granted \| shares	1,940,687
Stock vested \| shares	(983,460)
Stock forfeited \| shares	(72,153)
Balance at the end of period \| shares	4,453,480
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Weighted Average Grant Date Fair Value
Weighted average fair value, beginning \| $ / shares	$ 3.14
Weighted average fair value, granted \| $ / shares	2.03
Weighted average fair value, vested \| $ / shares	2.71
Weighted average fair value, forfeited \| $ / shares	2.71
Weighted average fair value, end \| $ / shares	$ 2.76
Performance Stock Units
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Number of Shares
Balance at the beginning of period \| shares	1,811,571
Stock granted \| shares	350,000
Balance at the end of period \| shares	2,161,571
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Weighted Average Grant Date Fair Value
Weighted average fair value, beginning \| $ / shares	$ 2.65
Weighted average fair value, granted \| $ / shares	1.81
Weighted average fair value, end \| $ / shares	$ 2.51

Significant Accounting Policies - Selling and Marketing Expenses (Details) - USD ($) $ in Millions	3 Months Ended
	Mar. 31, 2024	Apr. 02, 2023
Selling and Marketing Expense.
Significant Accounting Policies
Advertising costs	$ 13.0	$ 15.1

Equity-Based Compensation (Tables)

3 Months Ended

Mar. 31, 2024

Equity-Based Compensation

Schedule of estimate fair value of purchase rights under ESPP


Expected term (in years)		0.50 to 1.00
Expected volatility		81.95 to 91.30	%
Risk-free interest rate		5.03 to 5.34	%
Dividend yield		-
Weighted average fair value per share of ESPP awards granted	$	0.65 to 0.90

Summary of stock option activity

A summary of stock option activity is as follows (in thousands, except per share amounts and years):


		Weighted-		Weighted-
		Average		Average
		Exercise		Remaining	Aggregate
	Options	Price per		Contractual	Intrinsic
	Outstanding	Option		Life (years)	Value
Balance as of December 31, 2023	161,397	$	11.35	7.29
Granted	—		—	—
Forfeited	—		—	—
Outstanding as of March 31, 2024	161,397	$	11.35	7.04
Exercisable as of March 31, 2024	161,397	$	11.35	7.04	$	—
Vested and expected to vest as of March 31, 2024	161,397	$	11.35	7.04	$	—

Summary of restricted stock and restricted stock units


	Unvested	Weighted-
	Restricted	Average Fair
	Stock	Value per Share
Balance at December 31, 2023	23,379	$	4.54
Restricted stock granted	—		—
Restricted stock vested	(6,727)		4.41
Restricted stock forfeited	(1,035)		4.54
Balance at March 31, 2024	15,617	$	4.17


		Weighted-
	Unvested	Average Fair
	RSUs	Value per Share
Balance at December 31, 2023	3,568,406	$	3.14
RSUs granted	1,940,687		2.03
RSUs vested	(983,460)		2.71
RSUs forfeited	(72,153)		2.71
Balance at March 31, 2024	4,453,480	$	2.76

Summary of performance stock units


		Weighted-
	Unvested	Average Fair
	PSUs	Value per Share
Balance at December 31, 2023	1,811,571	$	2.65
PSUs granted	350,000		1.81
PSUs vested	—		—
PSUs forfeited	—		—
Balance at March 31, 2024	2,161,571	$	2.51

Significant Accounting Policies (Tables)

3 Months Ended

Mar. 31, 2024

Significant Accounting Policies

Summary of significant changes in contract liabilities balances


	Deferred		Stored-Value
	Revenue		Cards
Balance as of December 31, 2023	$	50	$	13,142
Revenue recognized that was included in contract liability balance at the beginning of the period		(50)		(1,549)
Increase due to cash received, excluding amounts recognized as revenue during the period		230		1,616
Balance as of March 31, 2024		230		13,209


	Deferred		Stored-Value
	Revenue		Cards
Balance as of January 1, 2023	$	69	$	10,828
Revenue recognized that was included in contract liability balance at the beginning of the period		(69)		(1,720)
Increase due to cash received, excluding amounts recognized as revenue during the period		122		2,022
Balance as of April 2, 2023		122		11,130

Schedule of basic and diluted weighted average shares used to compute net loss per share


	Thirteen Weeks Ended
	March 31, 2024	April 2, 2023
Weighted average shares used to compute net loss per share attributable to common stockholders – Basic	39,450,502	39,233,953
Dilutive securities:
Stock options	—	—
Unvested restricted stock	—	—
Unvested Restricted Stock Units (RSUs)	—	—
Performance Stock Units (PSUs)	—	—
Special compensation awards	-	—
Employee Stock Purchase Plan (ESPP) shares	—	—
2023 Bonus Plan	—	—
Weighted average shares used to compute net loss per share attributable to common stockholders – Diluted	39,450,502	39,233,953

Schedule of securities that were excluded from computation of diluted net loss per share


	Thirteen Weeks Ended
	March 31, 2024	April 2, 2023
Stock options	161,397	161,397
Unvested restricted stock	15,617	66,313
Unvested RSUs	4,453,480	4,024,510
PSUs	2,161,571	1,811,571
ESPP shares	161,237	146,535
2023 Bonus Plan	95,912	—
Total	7,049,214	6,210,326

Commitments and Contingencies

3 Months Ended

Mar. 31, 2024

Commitments and Contingencies

Commitments and Contingencies

7.Commitments and Contingencies

Litigation and Other

From time to time, the Company may be a party to litigation and subject to claims, including employment claims, wage and hour claims, intellectual property claims, privacy claims, contractual and commercial disputes and other matters that arise in the ordinary course of our business. The Company accrues a liability when management believes information available prior to the issuance of the consolidated financial statements indicates it is probable a loss has been incurred as of the date of the consolidated financial statements and the amount of loss can be reasonably estimated. The Company adjusts its accruals to reflect the impact of negotiations, settlements, rulings, advice of legal counsel, and other information and events pertaining to a particular case. Legal costs are expensed as incurred. Although the results of litigation and claims are inherently unpredictable, management concluded that it was not probable that it had incurred a material loss during the periods presented related to such loss contingencies. Therefore, the Company has not recorded a reserve for any contingencies.

During the normal course of business, the Company may be a party to claims that may not be covered wholly or partially by insurance. While the ultimate liability, if any, arising from these claims cannot be predicted with certainty, management does not believe that the resolution of any such claims would have a material adverse effect on the Company’s condensed consolidated financial statements. As of March 31, 2024, the Company was not aware of any currently pending legal matters or claims, individually or in the aggregate, that are expected to have a material adverse impact on its condensed consolidated financial statements.

Indemnification

The Company also maintains director and officer insurance, which may cover certain liabilities arising from its obligation to indemnify the Company’s directors and officers. To date, the Company has not incurred any material costs and has not accrued any liabilities in the condensed consolidated financial statements as a result of these provisions.

Equity-Based Compensation - Assumptions (Details) - Employee Stock Purchase Plan	3 Months Ended
	Mar. 31, 2024 $ / shares
Minimum
Share-based Compensation Arrangement by Share-based Payment Award
Expected term (in years)	6 months
Expected volatility	81.95%
Risk-free interest rate	5.03%
Weighted average fair value per share of ESPP awards granted	$ 0.65
Maximum
Share-based Compensation Arrangement by Share-based Payment Award
Expected term (in years)	1 year
Expected volatility	91.30%
Risk-free interest rate	5.34%
Weighted average fair value per share of ESPP awards granted	$ 0.90

- Definition

Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table.

+ References

Reference 1: http://www.xbrl.org/2003/role/disclosureRef
-Topic 718
-SubTopic 10
-Name Accounting Standards Codification
-Section 35
-Paragraph 1D
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147480483/718-10-35-1D

Reference 2: http://www.xbrl.org/2003/role/disclosureRef
-Topic 718
-SubTopic 10
-Name Accounting Standards Codification
-Section 35
-Paragraph 3
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147480483/718-10-35-3

Reference 3: http://www.xbrl.org/2003/role/disclosureRef
-Topic 718
-SubTopic 10
-Name Accounting Standards Codification
-Section 50
-Paragraph 2
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-Publisher FASB
-URI https://asc.fasb.org//1943274/2147480429/718-10-50-2

Reference 4: http://www.xbrl.org/2003/role/disclosureRef
-Topic 718
-SubTopic 10
-Name Accounting Standards Codification
-Section 50
-Paragraph 2
-Subparagraph (a)(2)
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-URI https://asc.fasb.org//1943274/2147480429/718-10-50-2

Reference 5: http://www.xbrl.org/2003/role/disclosureRef
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-SubTopic 10
-Name Accounting Standards Codification
-Section 50
-Paragraph 2
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-Publisher FASB
-URI https://asc.fasb.org//1943274/2147480429/718-10-50-2

Reference 6: http://www.xbrl.org/2003/role/disclosureRef
-Topic 718
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-Paragraph 2
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Reference 7: http://www.xbrl.org/2003/role/disclosureRef
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Reference 8: http://www.xbrl.org/2003/role/disclosureRef
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Reference 9: http://www.xbrl.org/2003/role/disclosureRef
-Topic 718
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-Section 50
-Paragraph 2
-Subparagraph (c)(1)(iv)
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-URI https://asc.fasb.org//1943274/2147480429/718-10-50-2

Reference 10: http://www.xbrl.org/2003/role/disclosureRef
-Topic 718
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-Section 50
-Paragraph 2
-Subparagraph (c)(1)(iv)(01)
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-URI https://asc.fasb.org//1943274/2147480429/718-10-50-2

Reference 11: http://www.xbrl.org/2003/role/disclosureRef
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-Name Accounting Standards Codification
-Section 50
-Paragraph 2
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Reference 12: http://www.xbrl.org/2003/role/disclosureRef
-Topic 718
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-Section 50
-Paragraph 2
-Subparagraph (c)(1)(iv)(03)
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-URI https://asc.fasb.org//1943274/2147480429/718-10-50-2

Reference 13: http://www.xbrl.org/2003/role/disclosureRef
-Topic 718
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-Name Accounting Standards Codification
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-Paragraph 2
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-URI https://asc.fasb.org//1943274/2147480429/718-10-50-2

Reference 14: http://www.xbrl.org/2003/role/disclosureRef
-Topic 718
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Reference 15: http://www.xbrl.org/2003/role/disclosureRef
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Reference 16: http://www.xbrl.org/2003/role/disclosureRef
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Reference 17: http://www.xbrl.org/2003/role/disclosureRef
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-Paragraph 2
-Subparagraph (c)(2)(iii)(01)
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Reference 18: http://www.xbrl.org/2003/role/disclosureRef
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Reference 19: http://www.xbrl.org/2003/role/disclosureRef
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Reference 20: http://www.xbrl.org/2003/role/disclosureRef
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Reference 21: http://www.xbrl.org/2003/role/disclosureRef
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Reference 24: http://www.xbrl.org/2003/role/disclosureRef
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Reference 25: http://www.xbrl.org/2003/role/disclosureRef
-Topic 718
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Reference 26: http://www.xbrl.org/2003/role/disclosureRef
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Reference 27: http://www.xbrl.org/2003/role/disclosureRef
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Reference 28: http://www.xbrl.org/2003/role/disclosureRef
-Topic 718
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-Name Accounting Standards Codification
-Section 50
-Paragraph 2
-Subparagraph (f)(2)(v)
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147480429/718-10-50-2

+ Details

Fair Value Measurements (Details) - USD ($) $ in Millions	Mar. 31, 2024	Nov. 30, 2021
2021 Revolving Facility
Fair Value Measurements
Revolving line of credit	$ 43.7	$ 50.0

Significant Accounting Policies

3 Months Ended

Mar. 31, 2024

Significant Accounting Policies

Significant Accounting Policies

2.Significant Accounting Policies

Basis of Presentation and Fiscal Year

Significant Accounting Policies

The significant accounting policies used in preparation of these condensed consolidated financial statements are consistent with those discussed in Note 2 to the audited consolidated financial statements included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2023, except as noted below and within the "Adopted and Recently Issued Accounting Pronouncements" section.

Use of Estimates

Concentration of Credit Risks

Leases

Revenue Recognition


	Deferred		Stored-Value
	Revenue		Cards
Balance as of December 31, 2023	$	50	$	13,142
Revenue recognized that was included in contract liability balance at the beginning of the period		(50)		(1,549)
Increase due to cash received, excluding amounts recognized as revenue during the period		230		1,616
Balance as of March 31, 2024		230		13,209


	Deferred		Stored-Value
	Revenue		Cards
Balance as of January 1, 2023	$	69	$	10,828
Revenue recognized that was included in contract liability balance at the beginning of the period		(69)		(1,720)
Increase due to cash received, excluding amounts recognized as revenue during the period		122		2,022
Balance as of April 2, 2023		122		11,130

Selling and Marketing Expenses

Advertising costs included in selling and marketing expenses were $13.0 million and $15.1 million for the thirteen weeks ended March 31, 2024 and April 2, 2023, respectively.

Net loss Per Share Attributable to Common Stockholders

The following table presents the calculation of basic and diluted weighted average shares used to compute net loss per share attributable to common stockholders:


	Thirteen Weeks Ended
	March 31, 2024	April 2, 2023
Weighted average shares used to compute net loss per share attributable to common stockholders – Basic	39,450,502	39,233,953
Dilutive securities:
Stock options	—	—
Unvested restricted stock	—	—
Unvested Restricted Stock Units (RSUs)	—	—
Performance Stock Units (PSUs)	—	—
Special compensation awards	-	—
Employee Stock Purchase Plan (ESPP) shares	—	—
2023 Bonus Plan	—	—
Weighted average shares used to compute net loss per share attributable to common stockholders – Diluted	39,450,502	39,233,953


	Thirteen Weeks Ended
	March 31, 2024	April 2, 2023
Stock options	161,397	161,397
Unvested restricted stock	15,617	66,313
Unvested RSUs	4,453,480	4,024,510
PSUs	2,161,571	1,811,571
ESPP shares	161,237	146,535
2023 Bonus Plan	95,912	—
Total	7,049,214	6,210,326

Goodwill and Intangible Assets

Recently Adopted Accounting Pronouncements

Recently Issued Accounting Pronouncements

Debt

3 Months Ended

Mar. 31, 2024

Debt

Debt

5.Debt

2021 Credit Agreement and Revolving Facility

During November 2021, the Company entered into the 2021 Credit Agreement with Bank of America to provide the 2021 Revolving Facility that provides for borrowings up to $50.0 million. During the term of the 2021 Credit Agreement, the Company can increase the aggregate amount of the 2021 Revolving Facility up to an additional $25.0 million (for maximum aggregate lender commitments of up to $75.0 million), subject to the satisfaction of certain conditions under the 2021 Credit Agreement, including obtaining the consent of the administrative agent and an increased commitment from existing or new lenders. In addition, the 2021 Credit Agreement may be used to issue letters of credit up to $7.5 million (the “Letter of Credit”). During the thirteen weeks ended March 31, 2024, the Company borrowed $10.0 million under the 2021 Revolving Facility and repaid $12.0 million of the outstanding balance. The 2021 Revolving Facility matures on November 15, 2024, while the Letter of Credit matures on November 8, 2024. As of March 31, 2024, the Company had $0.3 million outstanding under the Letter of Credit. Subject to the satisfaction of certain conditions under the 2021 Credit Agreement, as of March 31, 2024, the Company had $43.7 million available for borrowing under the 2021 Revolving Facility and $7.2 million available to issue letters of credit.

All borrowings under the 2021 Credit Agreement accrue interest at a rate equal to, at the Company’s option, either (x) the term daily SOFR, plus the applicable SOFR adjustment plus a margin of 1.75% per annum or (y) the base rate plus a margin of 0.75% (with the base rate being the highest of the federal funds rate plus 0.50%, the prime rate and term SOFR for a period of one month plus 1.00%). The 2021 Revolving Facility contains a financial maintenance covenant requiring a maximum total leverage ratio of no more than 2.50:1.00, stepping down to 2.00:1.00 after 18 months. Additionally, a commitment fee of 37.5 basis points will be assessed on unused commitments under the 2021 Revolving Facility, taking into account the sum of outstanding borrowings and letter of credit obligations. As of March 31, 2024, the interest rate for the 2021 Revolving Facility was 7.2%, and during thirteen weeks ended March 31, 2024, the weighted average interest rate for the 2021 Revolving Facility was 8.3%.

Amounts borrowed under the 2021 Credit Agreement are collateralized by all assets of the Company and contains various financial and non-financial covenants for reporting, protecting and obtaining adequate insurance coverage for assets collateralized and for coverage of business operations, and complying with requirements, including the payment of all necessary taxes and fees for all federal, state and local government entities. Immediately upon the occurrence and during the continuance of an event of default, including the noncompliance with the above covenants, the lender may increase the interest rate per annum by 2.0% above the rate that would be otherwise applicable. As of March 31, 2024, management has determined that the Company was in compliance with all financial covenants.

Debt Discounts and Issuance Costs

Debt discounts and issuance costs are deferred and amortized over the life of the related loan using the effective interest method. The associated expense is included in interest expense in the consolidated statements of operations and comprehensive loss. Debt issuance costs related to the 2021 Revolving Facility, are included in other non-current assets in the consolidated balance sheets. As of March 31, 2024 and December 31, 2023, unamortized debt issuance costs recorded within other non-current assets were $0.1 million and $0.1 million, respectively.

- Definition

The entire disclosure for information about short-term and long-term debt arrangements, which includes amounts of borrowings under each line of credit, note payable, commercial paper issue, bonds indenture, debenture issue, own-share lending arrangements and any other contractual agreement to repay funds, and about the underlying arrangements, rationale for a classification as long-term, including repayment terms, interest rates, collateral provided, restrictions on use of assets and activities, whether or not in compliance with debt covenants, and other matters important to users of the financial statements, such as the effects of refinancing and noncompliance with debt covenants.

+ References

Reference 1: http://www.xbrl.org/2003/role/disclosureRef
-Topic 470
-SubTopic 20
-Name Accounting Standards Codification
-Section 50
-Paragraph 1B
-Subparagraph (h)
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147481139/470-20-50-1B

Reference 2: http://www.xbrl.org/2003/role/disclosureRef
-Topic 235
-SubTopic 10
-Name Accounting Standards Codification
-Section S99
-Paragraph 1
-Subparagraph (SX 210.4-08(c))
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147480678/235-10-S99-1

Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef
-Topic 470
-Name Accounting Standards Codification
-Publisher FASB
-URI https://asc.fasb.org//470/tableOfContent

Reference 4: http://www.xbrl.org/2003/role/disclosureRef
-Topic 470
-SubTopic 20
-Name Accounting Standards Codification
-Section 50
-Paragraph 1B
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147481139/470-20-50-1B

Reference 5: http://www.xbrl.org/2003/role/disclosureRef
-Topic 470
-SubTopic 20
-Name Accounting Standards Codification
-Section 50
-Paragraph 1B
-Subparagraph (g)
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147481139/470-20-50-1B

Reference 6: http://www.xbrl.org/2003/role/disclosureRef
-Topic 470
-SubTopic 20
-Name Accounting Standards Codification
-Section 50
-Paragraph 1B
-Subparagraph (i)
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147481139/470-20-50-1B

Reference 7: http://www.xbrl.org/2003/role/disclosureRef
-Topic 470
-SubTopic 20
-Name Accounting Standards Codification
-Section 50
-Paragraph 1C
-Subparagraph (a)
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147481139/470-20-50-1C

Reference 8: http://www.xbrl.org/2003/role/disclosureRef
-Topic 470
-SubTopic 20
-Name Accounting Standards Codification
-Section 50
-Paragraph 1C
-Subparagraph (b)
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147481139/470-20-50-1C

Reference 9: http://www.xbrl.org/2003/role/disclosureRef
-Topic 470
-SubTopic 20
-Name Accounting Standards Codification
-Section 50
-Paragraph 1C
-Subparagraph (c)
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147481139/470-20-50-1C

Reference 10: http://www.xbrl.org/2003/role/disclosureRef
-Topic 470
-SubTopic 20
-Name Accounting Standards Codification
-Section 50
-Paragraph 1E
-Subparagraph (b)
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147481139/470-20-50-1E

Reference 11: http://www.xbrl.org/2003/role/disclosureRef
-Topic 470
-SubTopic 20
-Name Accounting Standards Codification
-Section 50
-Paragraph 1I
-Subparagraph (a)
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147481139/470-20-50-1I

Reference 12: http://www.xbrl.org/2003/role/disclosureRef
-Topic 470
-SubTopic 20
-Name Accounting Standards Codification
-Section 50
-Paragraph 1I
-Subparagraph (b)
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147481139/470-20-50-1I

Reference 13: http://www.xbrl.org/2003/role/disclosureRef
-Topic 470
-SubTopic 20
-Name Accounting Standards Codification
-Section 50
-Paragraph 1I
-Subparagraph (d)
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147481139/470-20-50-1I

+ Details

Condensed Consolidated Statements of Cash Flows - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2024	Apr. 02, 2023
Cash Flows from Operating Activities
Net loss	$ (5,736)	$ (5,618)
Adjustments to reconcile net loss to net cash provided by operating activities:
Depreciation and amortization	1,339	1,121
Noncash lease expense	970	864
Amortization of debt discount and debt issuance costs	39	40
Equity-based compensation expense	1,934	4,698
Deferred income taxes		(2,105)
Changes in operating assets and liabilities:
Accounts receivable	(1,670)	(3,326)
Inventories	(5,799)	(8,644)
Assets for recovery	(1,951)	(2,862)
Income taxes (receivable) payable	(379)	1,388
Prepaid and other current assets	82	(295)
Accounts payable	(549)	1,719
Accrued expenses and other current liabilities	20,053	17,572
Operating lease liabilities	(939)	(803)
Other noncurrent liabilities	(447)	(44)
Net cash provided by operating activities	6,947	3,705
Cash Flows from Investing Activities
Capitalized software development costs	(397)	(551)
Purchases of property and equipment	(562)	(518)
Net cash used in investing activities	(959)	(1,069)
Cash Flows from Financing Activities
Proceeds from borrowings on revolving line of credit	10,000	2,000
Repayments on revolving line of credit	(12,000)	(7,000)
Proceeds from issuance of common stock under employee stock purchase plan (ESPP)	167	269
Principal payments on finance lease obligations	(743)	(245)
Withholding tax payments related to vesting of RSUs	(429)	(43)
Other		(7)
Net cash used in financing activities	(3,005)	(5,026)
Net increase (decrease) in cash, cash equivalents and restricted cash	2,983	(2,390)
Cash, cash equivalents and restricted cash at beginning of period	2,506	10,219
Cash, cash equivalents and restricted cash at end of period	5,489	7,829
Reconciliation of cash and cash equivalents
Cash and cash equivalents	5,489	7,829
Total cash and cash equivalents at end of period	5,489	7,829
Supplemental Disclosure
Income taxes, net	250	9
Interest	296	497
Operating leases	1,388	1,298
Finance leases	771	245
Supplemental Disclosure of Non-Cash Investing and Financing Activities
Right-of-use assets acquired under operating lease obligations		17
Assets acquired under finance lease obligations		69
Purchases of property and equipment included in accounts payable and accrued expenses	$ 53	$ 35

Description of Business, Organization and Liquidity (Details) - USD ($) $ in Thousands	Mar. 31, 2024	Dec. 31, 2023	Apr. 02, 2023	Nov. 30, 2021	Dec. 31, 2014
Subsidiary, Sale of Stock [Line Items]
Acquired percentage of outstanding common stock of subsidiary by LP					100.00%
Cash and cash equivalents	$ 5,489	$ 2,506	$ 7,829
Revolving line of credit	6,000	$ 8,000
2021 Revolving Facility
Subsidiary, Sale of Stock [Line Items]
Principal amount of credit facility	$ 43,700			$ 50,000

Significant Accounting Policies - Concentration of Credit Risks (Details) - Customer concentration risk - Maximum - customer	3 Months Ended		12 Months Ended
	Mar. 31, 2024	Apr. 02, 2023	Dec. 31, 2023
Accounts receivable
Concentration Risk
Concentration risk percentage	10.00%		10.00%
Number of customers	0		0
Revenue
Concentration Risk
Concentration risk percentage	10.00%	10.00%
Number of customers	0	0

Debt - Outstanding Debt under the New Revolving Facility (Details) - USD ($) $ in Thousands		1 Months Ended	3 Months Ended
	Nov. 15, 2021	Nov. 30, 2021	Mar. 31, 2024	Apr. 02, 2023
Line of Credit Facility
Repaid outstanding balance			$ 12,000	$ 7,000
2021 Revolving Facility
Line of Credit Facility
Revolving line of credit		$ 50,000	43,700
Increase in maximum borrowing capacity amount		25,000
Borrowed amount			10,000
Repaid outstanding balance			$ 12,000
Maximum total leverage ratio	2.50
Variable commitment fee percent	0.375%
Interest rate at period end			7.20%
Weighted average interest rate			8.30%
Expected increase in interest rate per annum			2.00%
2021 Revolving Facility \| Maximum
Line of Credit Facility
Revolving line of credit		75,000
2021 Revolving Facility \| Secured overnight financing ("SOFR") rate
Line of Credit Facility
Debt instrument applicable margin percent	1.75%
2021 Revolving Facility \| Base Rate
Line of Credit Facility
Debt instrument applicable margin percent	0.75%
2021 Revolving Facility \| Federal funds rate
Line of Credit Facility
Debt instrument applicable margin percent	0.50%
2021 Revolving Facility \| One month SOFR
Line of Credit Facility
Debt instrument applicable margin percent	1.00%
Letters of credit
Line of Credit Facility
Revolving line of credit		$ 7,500
Credit facility outstanding			$ 300
Line of credit remaining borrowing capacity			$ 7,200

Preferred Stock (Details) - $ / shares	Mar. 31, 2024	Dec. 31, 2023
Preferred Stock
Preferred stock, shares authorized	10,000,000	10,000,000
Preferred stock, par value (in dollars per share)	$ 0.001	$ 0.001
Preferred stock issued	0	0
Preferred stock outstanding	0	0

Condensed Consolidated Statements of Stockholders' Equity - USD ($) $ in Thousands	Common Stock.	Additional Paid-In Capital	Accumulated Deficit	Total
Balance at Jan. 01, 2023	$ 39	$ 238,725	$ (173,871)	$ 64,893
Balance (in shares) at Jan. 01, 2023	39,259,328
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Issuance of common stock for vesting of restricted stock units (RSUs)	$ 1			1
Issuance of common stock for vesting of restricted stock units (RSUs) (shares)	491,769
Issuance of common stock for special compensation award (shares)	208,914
Issuance of common stock for employee stock purchase plan (ESPP)		269		269
Issuance of common stock for employee stock purchase plan (ESPP) (in shares)	47,502
Shares withheld for withholding tax on RSUs		(662)		(662)
Shares withheld for withholding tax on RSUs (in shares)	(277,606)
Forfeited shares of restricted stock (in shares)	(2,720)
Equity-based compensation		4,892		4,892
Net loss and comprehensive loss			(5,618)	(5,618)
Balance at Apr. 02, 2023	$ 40	243,224	(179,489)	63,775
Balance (in shares) at Apr. 02, 2023	39,727,187
Balance at Jan. 01, 2023	$ 39	238,725	(173,871)	64,893
Balance (in shares) at Jan. 01, 2023	39,259,328
Balance at Dec. 31, 2023	$ 41	254,116	(193,205)	60,952
Balance (in shares) at Dec. 31, 2023	40,618,206
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Issuance of common stock for vesting of restricted stock units (RSUs) (shares)	983,460
Issuance of common stock for employee stock purchase plan (ESPP)		167		167
Issuance of common stock for employee stock purchase plan (ESPP) (in shares)	52,043
Shares withheld for withholding tax on RSUs		(660)		(660)
Shares withheld for withholding tax on RSUs (in shares)	(396,708)
Forfeited shares of restricted stock (in shares)	(1,035)
Equity-based compensation		3,023		3,023
Net loss and comprehensive loss			(5,736)	(5,736)
Balance at Mar. 31, 2024	$ 41	$ 256,646	$ (198,941)	$ 57,746
Balance (in shares) at Mar. 31, 2024	41,255,966

Significant Accounting Policies - Anti-dilutive Securities (Details) - shares	3 Months Ended
	Mar. 31, 2024	Apr. 02, 2023
Antidilutive Securities Excluded from Computation of Earnings Per Share
Total	7,049,214	6,210,326
Employee Stock Option
Antidilutive Securities Excluded from Computation of Earnings Per Share
Total	161,397	161,397
Unvested restricted stock
Antidilutive Securities Excluded from Computation of Earnings Per Share
Total	15,617	66,313
Unvested RSUs
Antidilutive Securities Excluded from Computation of Earnings Per Share
Total	4,453,480	4,024,510
Performance stock units
Antidilutive Securities Excluded from Computation of Earnings Per Share
Total	2,161,571	1,811,571
Employee stock purchase plan shares
Antidilutive Securities Excluded from Computation of Earnings Per Share
Total	161,237	146,535
2023 Bonus Plan
Antidilutive Securities Excluded from Computation of Earnings Per Share
Total	95,912

Income Taxes

3 Months Ended

Mar. 31, 2024

Income Taxes

Income Taxes

11.Income Taxes

All of the Company’s loss before income taxes is from the United States. The following table presents the components of the benefit for income taxes (in thousands):


	Thirteen Weeks Ended
	March 31,			April 2,
	2024			2023
Loss before benefit for income taxes	$	(6,315)		$	(6,326)
Benefit for income taxes		579			708
Effective tax rate		(9.2)	%		(11.2)	%

The Company’s benefit for income taxes during interim reporting periods has historically been calculated by applying an estimate of the annual effective tax rate for the full year to “ordinary” income or loss (pre-tax income or loss excluding unusual or infrequently occurring discrete items) for the reporting period. The Company utilized a discrete effective tax rate method, as allowed by ASC 740-270 “Income Taxes, Interim Reporting,” to calculate taxes for the period ended April 2, 2023. The Company’s pre-tax loss for the period ended April 2, 2023 relative to the Company’s projected pre-tax income for fiscal 2023 yielded an annual effective tax rate, which was not deemed to be appropriate or meaningful. The Company determined that small changes in estimated “ordinary” income would result in significant changes in the estimated annual effective tax rate, and therefore, the historical method would not provide a reliable estimate for the period ended April 2, 2023. At this time, based on evidence currently available, we consider it more likely than not that we will have sufficient taxable income in the future that will allow us to realize the DTAs; however, failure to generate sufficient taxable income could result in some or all DTAs not being utilized in the future. If we are unable to generate sufficient future taxable income, a valuation allowance to reduce our DTAs may be required which would materially increase our expenses in the period the allowance is recognized and materially adversely affect our results of operations and statement of financial conditions.

The Company’s pre-tax loss for the period ended March 31, 2024 relative to the Company’s projected pre-tax income for fiscal 2024 yielded an annual effective tax rate, which was deemed to be appropriate and meaningful. Based on this fact, the Company determined that the historical estimated annual effective tax rate method would provide a reliable estimate and was used for calculating the interim provision for the period ended March 31, 2024.

For the thirteen weeks ended March 31, 2024, the Company's effective tax rate differs from the federal income tax rate of 21% primarily due to non-deductible executive compensation and non-deductible equity-based compensation expenses.

For the thirteen weeks ended April 2, 2023, the Company's effective tax rate differs from the federal income tax rate of 21% primarily due to the increase in the amount of non-deductible executive compensation, relative to the increase in loss before provision for income taxes.

- Definition

The entire disclosure for income taxes. Disclosures may include net deferred tax liability or asset recognized in an enterprise's statement of financial position, net change during the year in the total valuation allowance, approximate tax effect of each type of temporary difference and carryforward that gives rise to a significant portion of deferred tax liabilities and deferred tax assets, utilization of a tax carryback, and tax uncertainties information.

+ References

Reference 1: http://www.xbrl.org/2003/role/disclosureRef
-Topic 946
-SubTopic 20
-Name Accounting Standards Codification
-Section 50
-Paragraph 13
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147480990/946-20-50-13

Reference 2: http://www.xbrl.org/2003/role/disclosureRef
-Topic 235
-SubTopic 10
-Name Accounting Standards Codification
-Section S99
-Paragraph 1
-Subparagraph (SX 210.4-08(h)(2))
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147480678/235-10-S99-1

Reference 3: http://www.xbrl.org/2003/role/disclosureRef
-Topic 740
-Name Accounting Standards Codification
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-URI https://asc.fasb.org//740/tableOfContent

Reference 4: http://www.xbrl.org/2003/role/disclosureRef
-Topic 740
-SubTopic 10
-Name Accounting Standards Codification
-Section 50
-Paragraph 14
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147482685/740-10-50-14

Reference 5: http://www.xbrl.org/2003/role/disclosureRef
-Topic 740
-SubTopic 10
-Name Accounting Standards Codification
-Section 50
-Paragraph 21
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147482685/740-10-50-21

Reference 6: http://www.xbrl.org/2003/role/disclosureRef
-Topic 740
-SubTopic 270
-Name Accounting Standards Codification
-Section 50
-Paragraph 1
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147482526/740-270-50-1

Reference 7: http://www.xbrl.org/2003/role/disclosureRef
-Topic 740
-SubTopic 10
-Name Accounting Standards Codification
-Section 50
-Paragraph 17
-Subparagraph (b)
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147482685/740-10-50-17

Reference 8: http://www.xbrl.org/2003/role/disclosureRef
-Topic 740
-SubTopic 10
-Name Accounting Standards Codification
-Section S99
-Paragraph 1
-Subparagraph (SAB TOPIC 6.I.5.Q1)
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147479360/740-10-S99-1

Reference 9: http://www.xbrl.org/2003/role/disclosureRef
-Topic 740
-SubTopic 10
-Name Accounting Standards Codification
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-Paragraph 2
-Subparagraph (SAB Topic 11.C)
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147479360/740-10-S99-2

Reference 10: http://www.xbrl.org/2003/role/disclosureRef
-Topic 740
-SubTopic 30
-Name Accounting Standards Codification
-Section 50
-Paragraph 2
-Subparagraph (a)
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147482603/740-30-50-2

+ Details

Equity-Based Compensation - 2021 Equity Plan (Details) - 2021 Equity Incentive Plan	3 Months Ended
	Mar. 31, 2024 shares
Share-based Compensation Arrangement by Share-based Payment Award
Maximum aggregate number of shares reserved for issuance	925,000
Options expiration period	10 years

- Definition

Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table.

+ References

+ Details

Balance Sheet Components

3 Months Ended

Mar. 31, 2024

Balance Sheet Components

Balance Sheet Components

4.Balance Sheet Components

Property and Equipment, net

Property and equipment, net consisted of the following (in thousands):


	Estimated Useful Lives	March 31,		December 31,
	in Years	2024		2023
Leasehold improvements	3 - 9	$	4,875	$	4,314
Equipment	3 - 7		3,122		3,053
Furniture and fixtures	3 - 7		2,019		2,151
Construction in progress			234		688
Total property and equipment			10,250		10,206
Less: accumulated depreciation and amortization			(5,556)		(5,494)
Property and equipment, net		$	4,694	$	4,712

Depreciation and amortization of property and equipment for the thirteen weeks ended March 31, 2024 and April 2, 2023 was $0.8 million and $0.7 million, respectively.

Accrued Expenses and Other Current Liabilities

Accrued expenses and other current liabilities consisted of the following (in thousands):


	March 31,		December 31,
	2024		2023
Accrued compensation and benefits	$	3,633	$	5,057
Accrued marketing		7,241		5,002
Accrued inventory		12,815		4,151
Accrued freight		2,751		1,940
Other		3,637		2,193
Accrued expenses and other current liabilities	$	30,077	$	18,343

Income Taxes (Tables)

3 Months Ended

Mar. 31, 2024

Income Taxes

Schedule of components of the benefit for income taxes

All of the Company’s loss before income taxes is from the United States. The following table presents the components of the benefit for income taxes (in thousands):


	Thirteen Weeks Ended
	March 31,			April 2,
	2024			2023
Loss before benefit for income taxes	$	(6,315)		$	(6,326)
Benefit for income taxes		579			708
Effective tax rate		(9.2)	%		(11.2)	%

Document and Entity Information - shares	3 Months Ended
Document and Entity Information - shares	Mar. 31, 2024	May 03, 2024
Document and Entity Information
Document Type	10-Q
Document Quarterly Report	true
Document Period End Date	Mar. 31, 2024
Document Transition Report	false
Entity File Number	001-41059
Entity Registrant Name	Lulu’s Fashion Lounge Holdings, Inc.
Entity Incorporation, State or Country Code	DE
Entity Tax Identification Number	20-8442468
Entity Address, Address Line One	195 Humboldt Avenue
Entity Address, City or Town	Chico
Entity Address State Or Province	CA
Entity Address, Postal Zip Code	95928
City Area Code	530
Local Phone Number	343-3545
Title of 12(b) Security	Common stock, $0.001 par value per share
Trading Symbol	LVLU
Security Exchange Name	NASDAQ
Entity Current Reporting Status	Yes
Entity Interactive Data Current	Yes
Entity Filer Category	Non-accelerated Filer
Entity Small Business	true
Entity Emerging Growth Company	true
Entity Ex Transition Period	false
Entity Shell Company	false
Entity Common Stock, Shares Outstanding		41,326,868
Entity Central Index Key	0001780201
Current Fiscal Year End Date	--12-29
Document Fiscal Year Focus	2024
Document Fiscal Period Focus	Q1
Amendment Flag	false

Income Taxes - Federal Income Tax Rate (Details)	3 Months Ended
Income Taxes - Federal Income Tax Rate (Details)	Mar. 31, 2024	Apr. 02, 2023
Income Taxes
Federal income tax rate	21.00%	21.00%

Related Party Transactions (Details)	3 Months Ended
Related Party Transactions (Details)	Mar. 31, 2024 shareholder
Related Party Transactions
Shareholders with ownership interest greater than 10%	3
Aggregate ownership interest	10.00%

Insider Trading Arrangements	3 Months Ended
Insider Trading Arrangements	Mar. 31, 2024
Trading Arrangements, by Individual
Rule 10b5-1 Arrangement Adopted	false
Non-Rule 10b5-1 Arrangement Adopted	false
Rule 10b5-1 Arrangement Terminated	false
Non-Rule 10b5-1 Arrangement Terminated	false
Non-Rule 10b5-1 Arrangement Modified	false
Rule 10b5-1 Arrangement Modified	false

Income Taxes - Components of the Benefit for Income Taxes (Details) - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2024	Apr. 02, 2023
Income Taxes
Loss before benefit for income taxes	$ (6,315)	$ (6,326)
Income tax benefit	$ 579	$ 708
Effective tax rate	(9.20%)	(11.20%)

- Definition

Amount of income (loss) from continuing operations, including income (loss) from equity method investments, before deduction of income tax expense (benefit), and income (loss) attributable to noncontrolling interest.

+ References

Reference 1: http://www.xbrl.org/2003/role/disclosureRef
-Topic 944
-SubTopic 220
-Name Accounting Standards Codification
-Section S99
-Paragraph 1
-Subparagraph (SX 210.7-04(11))
-Publisher FASB
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Reference 2: http://www.xbrl.org/2003/role/disclosureRef
-Topic 280
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Reference 3: http://www.xbrl.org/2003/role/disclosureRef
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Reference 4: http://www.xbrl.org/2003/role/disclosureRef
-Topic 280
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-Paragraph 32
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-Publisher FASB
-URI https://asc.fasb.org//1943274/2147482810/280-10-50-32

Reference 5: http://www.xbrl.org/2003/role/exampleRef
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-SubTopic 10
-Name Accounting Standards Codification
-Section 50
-Paragraph 31
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147482810/280-10-50-31

Reference 6: http://www.xbrl.org/2003/role/disclosureRef
-Topic 280
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-Name Accounting Standards Codification
-Section 50
-Paragraph 32
-Subparagraph (c)
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147482810/280-10-50-32

Reference 7: http://www.xbrl.org/2003/role/disclosureRef
-Topic 942
-SubTopic 235
-Name Accounting Standards Codification
-Section S99
-Paragraph 1
-Subparagraph (SX 210.9-05(b)(2))
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147479557/942-235-S99-1

Reference 8: http://fasb.org/us-gaap/role/ref/legacyRef
-Name Accounting Standards Codification
-Section 25
-Paragraph 1
-SubTopic 20
-Topic 940
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147481913/940-20-25-1

Reference 9: http://fasb.org/us-gaap/role/ref/legacyRef
-Topic 220
-SubTopic 10
-Name Accounting Standards Codification
-Section S99
-Paragraph 2
-Subparagraph (SX 210.5-03(10))
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147483621/220-10-S99-2

Reference 10: http://fasb.org/us-gaap/role/ref/legacyRef
-Topic 942
-SubTopic 220
-Name Accounting Standards Codification
-Section S99
-Paragraph 1
-Subparagraph (SX 210.9-04(15))
-Publisher FASB
-URI https://asc.fasb.org//1943274/2147483589/942-220-S99-1

+ Details

- Definition

Amount of current income tax expense (benefit) and deferred income tax expense (benefit) pertaining to continuing operations.

+ References + Details

Equity-Based Compensation - Stock Option Activity (Details) - Employee Stock Option [Member] - $ / shares	3 Months Ended	12 Months Ended
	Mar. 31, 2024	Dec. 31, 2023
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding
Beginning balance	161,397
Ending balance	161,397	161,397
Options exercisable	161,397
Options, Vested and expected to vest	161,397
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price
Weighted-average exercise price per option, beginning balance (in dollars per share)	$ 11.35
Weighted-average exercise price per option, ending balance (in dollars per share)	11.35	$ 11.35
Weighted-average exercise price per option, exercisable (in dollars per share)	11.35
Weighted-average exercise price per option, vested and expected to vest (in dollars per share)	$ 11.35
Share-based Compensation Arrangement by Share-based Payment Award, Options, Additional Disclosures
Weighted-average remaining contractual life (years)	7 years 14 days	7 years 3 months 14 days
Weighted-average remaining contractual life (years), vested and exercisable	7 years 14 days
Weighted-average remaining contractual life (years), expected to vest	7 years 14 days

Balance Sheet Components - Accrued Expenses and Other Current Liabilities (Details) - USD ($) $ in Thousands	Mar. 31, 2024	Dec. 31, 2023
Accrued Expenses and Other Current Liabilities
Accrued compensation and benefits	$ 3,633	$ 5,057
Accrued marketing	7,241	5,002
Accrued inventory	12,815	4,151
Accrued freight	2,751	1,940
Other	3,637	2,193
Accrued expenses and other current liabilities	$ 30,077	$ 18,343

Subsequent Events (Details) $ in Millions	May 03, 2024 USD ($)
Subsequent event
Subsequent Event [Line Items]
Stock Repurchase Program Authorized Dollar Amount	$ 2.5

Condensed Consolidated Balance Sheets - USD ($) $ in Thousands	Mar. 31, 2024	Dec. 31, 2023
Current assets:
Cash and cash equivalents	$ 5,489	$ 2,506
Accounts receivable	5,212	3,542
Inventory, net	41,271	35,472
Assets for recovery	5,062	3,111
Income tax refund receivable	2,889	2,510
Prepaids and other current assets	5,297	5,379
Total current assets	65,220	52,520
Property and equipment, net	4,694	4,712
Goodwill	35,430	35,430
Tradename	18,509	18,509
Intangible assets, net	3,147	3,263
Lease right-of-use assets	28,182	29,516
Other noncurrent assets	5,451	5,495
Total assets	160,633	149,445
Current liabilities:
Accounts payable	8,312	8,900
Accrued expenses and other current liabilities	30,077	18,343
Returns reserve	15,858	7,854
Stored-value card liability	13,209	13,142
Revolving line of credit	6,000	8,000
Lease liabilities, current	5,530	5,648
Total current liabilities	78,986	61,887
Lease liabilities, noncurrent	23,863	25,427
Other noncurrent liabilities	38	1,179
Total liabilities	102,887	88,493
Commitments and Contingencies (Note 7)
Stockholders' equity:
Preferred stock: $0.001 par value, 10,000,000 shares authorized, and no shares issued or outstanding
Common stock: $0.001 par value, 250,000,000 shares authorized; and 41,255,966 and 40,618,206 shares issued and outstanding as of March 31, 2024 and December 31, 2023, respectively	41	41
Additional paid-in capital	256,646	254,116
Accumulated deficit	(198,941)	(193,205)
Total stockholders' equity	57,746	60,952
Total liabilities and stockholders' equity	$ 160,633	$ 149,445